Social Media – Page 2 – American Alliance of Museums

The National Gallery of Art’s #MuseumFromHome Strategy: Social Media Gallery Tours

By Joseph O'Neill

Ever since last week’s rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on …
Social Media Can Transform Your Museum: An interview with Lanae Spruce

By Josette Souza

I’ll never forget the moment I began to understand the true power of social media. It was 2015 and I was working for a popular online feminist magazine. My job involved reading every one of the hundreds of Facebook comments that would pour …
A Reading Group for Building Inclusive Museums

By Rose Paquet and Janeen Bryant

Between April and August of this year, 270 museums professionals, scholars, and students joined The Incluseum and participated in the #MassActionReadingGroup. What is MASS Action? MASS Action—Museum as Site for Social Action—is a …
Attracting Visitors with User-Generated Content

By Amrita Gurney

If I ever find myself with a few hours to spare, there’s no place I’d rather be than a museum. Visiting a new exhibit fills me with exhilaration, perspective, and knowledge. But in North America today, there are a large number of people …
What Happened at #AAM2019? Let Our Social Media Journalists Fill You In

By Joseph O'Neill

Each year, AAM invites a group of passionate museum professionals who are active and skilled on social media to attend the Annual Meeting & MuseumExpo as Social Media Journalists. Like any other attendees, they follow their curiosity …
Follow #AAM2019 From Anywhere

By Joseph O'Neill

Nothing beats the in-person experience of AAM’s Annual Meeting and MuseumExpo: meeting colleagues, hearing ideas straight from the source in sessions, and checking out the intriguing displays from exhibitors. But social media adds …
#WhyILoveMuseums: See the inspiring responses!

By Joseph O'Neill

March 13 was #WhyILoveMuseums Day, a social media movement started by Mar Dixon, a consultant who has led monthly hashtags for the cultural field from her @CultureThemes platform for almost a decade. Mar tells us that she founded …
Navigating the Social Media Morass

By Elizabeth Merritt

What do Jelly, Nextt, Spayce, Pheed, Sulia, Sharebloc, Bubblews and Learni.sthave in common? They’re all new social media sites, most having launched within the last year. It seems like every week a new service (or two, or three) bursts …
Museum Jobs That Didn’t Exist in 2003

By Elizabeth Merritt

(& what that says about the evolution of our field.) A couple weeks ago, I read a post on Coexist called “Eight New Jobs People will have in 2025,” projecting openings for Digital Death Managers, Un-Schooling Counselors, Digital Detox …
Make Art, Meet Strangers

By Elizabeth Merritt

Here’s a story that demonstrates the power of social media to create community: I met Jeff Greenspan via Twitter after I retweeted Michelle DelCarlo (@popupmuseum) when she wrote “Creating communal rather than ‘in tandem’ …