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Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences
For decades, the traditional museum model was simple: charge an entry fee, offer an annual membership packed with transactional perks, and rely on major donors to bridge the financial gap. Today, Generation Z (those born between 1997 and … -
With Their Subject Matter in the Crosshairs, What Should Museums Do?
My parents were part of the generation that fought and won World War II. As their children, it was common for us to ask them, “What did you do during the war?” We wanted to be reassured they had stood up and done the right thing when it … -
Why the Tenement Museum Launched a Podcast
Earlier this year, I gave the keynote speech at the annual conference of the Council of American Jewish Museums. The theme of the conference (as well as the prompt I received for my remarks) was “The Creativity Challenge.” In my speech, I …
Tag: tenement museum
Upcoming Events
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Beyond the Gallery: New Ways to Connect with Communities
Event Date:Presented by: Ohio Museums Association -
Reframing Leadership: A Leader-as-Coach Model for Museums
Event Date:Presented by: New England Museum Association and American Alliance of Museums
Latest Stories from AAM
AAM Statement on the 2026 Midterm Elections
Category:
Press Release
The American Alliance of Museums looks forward to working with the newly elected Congress …
Museum Visitors Are Changing. Here Are 6 Things the Data Tells Us.
Category:
Alliance Blog
What do your visitors value—and what keeps them coming back? Every year, AAM and …
Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences
Category:
Alliance Blog
For decades, the traditional museum model was simple: charge an entry fee, offer an …