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With Strategic Focus, TikTok Creates New Opportunities for Cultural Institutions to Inspire Critical Thinking and Constructive Dialogue
In September of 2021, TikTok surpassed one billion users, making it the fastest-growing social media app. The video-sharing platform allows users to post short-form videos, which are then shared around the world by an algorithm that … -
Inviting Engagement: Front-of-House Workers Become Online Content Creators
After announcing our free admission initiative in January 2020, MOCA’s lobby was a bustling hive of activity. Visitor engagement staff welcomed attendees by scanning their tickets and orienting them to exhibitions, rules, and amenities. … -
The Carnegie Museum of Natural History’s #MuseumFromHome Strategy: Funny TikToks
Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on social media …
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Latest Stories from AAM
From Fragmentation to Alignment: Project Management in Museums
Category:
On-Demand Programs
Project management in museums is often misunderstood as task tracking or administrative …
The Four Illusions of AI: Implications for Museum Practice
Category:
Center for the Future of Museums Blog
I introduced our exploration of artificial intelligence with three stories of potential …
How Museums Can Resist Censorship
Category:
Center for the Future of Museums Blog
As the National Coalition Against Censorship (NCAC) points out, “every generation of …