walters art museum – American Alliance of Museums

Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences

By Rosie Siemer

For decades, the traditional museum model was simple: charge an entry fee, offer an annual membership packed with transactional perks, and rely on major donors to bridge the financial gap. Today, Generation Z (those born between 1997 and …
Faces of Baltimore Museums: Rachel Leeds

By American Alliance of Museums

Have you heard about AAM 2024 in Baltimore this month? (We hope so—we’re doing our best!) If so, you might have seen one of our ads for this year’s edition, featuring a lovely cast of smiling faces. But just whose faces are …
The Promise of Virtual Education Programs: Cross-Cultural Exchange, School-Museum Collaborations, and STEAM Learning (and Lemurs!)

By Susan Dorsey

To continue providing meaningful experiences for pre-K through twelfth-grade audiences in the era of COVID-19, museums must re-envision educational practice for the virtual realm. By sharing about a pre-COVID virtual education program I …
An International Collaboration to Promote STEAM Experiences

By Susan Dorsey

As museum educators, we often teach children to appreciate art as a method of self-expression, but we can also use it to engage them with challenging educational subjects. Research suggests there is educational value in interdisciplinary …

Latest Stories from AAM

Curating the Future with a State Humanities Council

Center for the Future of Museums Blog

Humanities Tennessee (HT) is one of my foresight heroes—an organization using futures …

TrendsWatching To Live or Die in AI

On-Demand Programs

Will AI make us more productive, healthier, happier, and better informed—or will it fuel …

Uncertain Times and Museums: A 2026 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …

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