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Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences
For decades, the traditional museum model was simple: charge an entry fee, offer an annual membership packed with transactional perks, and rely on major donors to bridge the financial gap. Today, Generation Z (those born between 1997 and … -
Faces of Baltimore Museums: Rachel Leeds
Have you heard about AAM 2024 in Baltimore this month? (We hope so—we’re doing our best!) If so, you might have seen one of our ads for this year’s edition, featuring a lovely cast of smiling faces. But just whose faces are … -
The Promise of Virtual Education Programs: Cross-Cultural Exchange, School-Museum Collaborations, and STEAM Learning (and Lemurs!)
To continue providing meaningful experiences for pre-K through twelfth-grade audiences in the era of COVID-19, museums must re-envision educational practice for the virtual realm. By sharing about a pre-COVID virtual education program I … -
An International Collaboration to Promote STEAM Experiences
As museum educators, we often teach children to appreciate art as a method of self-expression, but we can also use it to engage them with challenging educational subjects. Research suggests there is educational value in interdisciplinary …
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Upcoming Events
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AAM Member Week
Event Date:Presented by: American Alliance of Museums -
AASLH History Hour: Is This Place Haunted?
Event Date:Presented by: American Association for State and Local History (AASLH) -
Disaster Preparedness for History Organizations
Event Date:Presented by: American Association for State and Local History (AASLH) -
From Informational Interview to Real Connection
Event Date:Presented by: American Alliance of Museums and National Emerging Museum Professionals Network
Latest Stories from AAM
Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences
Category:
Alliance Blog
For decades, the traditional museum model was simple: charge an entry fee, offer an …
Museums and Censorship: A 2026 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …
Accessibility by Design: Empowering Staff for Human-Centered Change
Category:
On-Demand Programs
What does it mean to build a truly human-centered museum? This webinar supports staff at …