walters art museum – American Alliance of Museums

Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences

By Rosie Siemer

For decades, the traditional museum model was simple: charge an entry fee, offer an annual membership packed with transactional perks, and rely on major donors to bridge the financial gap. Today, Generation Z (those born between 1997 and …
Faces of Baltimore Museums: Rachel Leeds

By American Alliance of Museums

Have you heard about AAM 2024 in Baltimore this month? (We hope so—we’re doing our best!) If so, you might have seen one of our ads for this year’s edition, featuring a lovely cast of smiling faces. But just whose faces are …
The Promise of Virtual Education Programs: Cross-Cultural Exchange, School-Museum Collaborations, and STEAM Learning (and Lemurs!)

By Susan Dorsey

To continue providing meaningful experiences for pre-K through twelfth-grade audiences in the era of COVID-19, museums must re-envision educational practice for the virtual realm. By sharing about a pre-COVID virtual education program I …
An International Collaboration to Promote STEAM Experiences

By Susan Dorsey

As museum educators, we often teach children to appreciate art as a method of self-expression, but we can also use it to engage them with challenging educational subjects. Research suggests there is educational value in interdisciplinary …

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AAM Statement on the 2026 Midterm Elections

The American Alliance of Museums looks forward to working with the newly elected Congress …

Museum Visitors Are Changing. Here Are 6 Things the Data Tells Us.

What do your visitors value—and what keeps them coming back? Every year, AAM and …

Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences

For decades, the traditional museum model was simple: charge an entry fee, offer an …

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