Community Engagement

To be relevant to the communities they serve, museums must commit to consistent and reciprocal engagement with those communities. Browse dozens of resources on community engagement below.

Building Audiences

Museum leaders today are looking for strategies to better reach new audiences and address changes in the leisure preferences of existing audiences but finding approaches to help ensure the long-term success of your museum is no easy matter.

Building Audiences brings together thought leadership, evidence-based research, case studies, and lessons learned to help you align your organization around effective practices for knowing and better engaging your visitors.

Watch & Talks

Use these Watch & Talks to facilitate a discussion at your museum about building audiences. Watch & Talks include pre-recorded content and accompanying discussion guides.

screenshot of presenter with text that reads "Building Millennial audiences: Strategies from Funders and the Field"
Screenshot of presenters with text that reads "Evaluation in DEAI Work: Lessons Learned from Museum Professionals"

Fact Sheets

Cover of fact sheet, "What can museums learn about attracting new audiences from the Contemporary Jewish Museum"

Browse nine fact sheets with research, strategies, insights, and discussion questions on attracting new audiences from across the arts sector from museums, opera and ballet companies, and more.

Planning Toolkit

Cover slide of Wallace toolkit "Navigating Uncertain Times"

Navigating Uncertain Times: A Scenario Planning Toolkit for the Arts and Culture Sector is designed to help arts organizations think through how to respond to various future conditions.


Cover of Wallace report, "Arts Organizations' Early Response to COVID-19 Uncertainty"

The Arts Organizations’ Early Response to COVID-19 Uncertainty: Insights from the Field report shares how the pandemic may shape the features of the arts in the early 2020s.

Recent Book Titles

A guide to making the museum experience
Creating Great Visitor Experiences
Making Dinosaurs Dance
Museum Accessibility by Design
Designing for Empathy
Family Spaces in Art Museums

Museum magazine

Become an AAM Member to receive print and digital copies of our award-winning, bi-monthly magazine, Museum, including immediate access to the archive with all of the articles in March/April 2022 issue, Reflections on Community.

a graphic of a selection of covers of Museum magazine

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
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