Skip to content

How the High Museum in Atlanta Tripled Its Nonwhite Audience in Two Years


This article shares about the dynamic changes that have caused an increase in the non-white attendance of the High Museum of Art in Atlanta, GA. It shares five practical steps that the museum took to augment its attendance that other museums might learn from.

“These things aren’t rocket science and they don’t have fairy dust,” Suffolk says. “It’s just about executing on them.”

It's a fact the art world has long known: Museums in the US have a diversity problem. The demographics of museum audiences and staff are wildly out of step with the country's population. According to a survey conducted in 2010 by Reach Advisors-the most recent comprehensive study available-museum- and gallery-goers in the US are 89 percent white.

Continue Reading at artnet News

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership


Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional?

Are you a current AAM member?

Success! Now check your email to confirm your subscription, and please add to your safe sender list.