Simple Steps to Effective Focus Groups

Category: Audience Research and Evaluation
Posted on Oct 6, 2022

The American Evaluation Association shares two PDF resources related to developing effective focus groups. Focus groups can help institutions better understand how audiences feel about a particular issue, exhibition, or product etc.

Continue Reading at Eval

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Stories from AAM

Immersive Auditory Experiences at the Molina Family Latino Gallery within the Smithsonian’s National Museum of American History

Category: Industry Advertorial

From SME to C-Suite: Complementing Your Specialization with a Business School Education

Category: Alliance Blog

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional?

Are you a current AAM member?

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.