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Seven broad statements that may or may not help your museum do a bit better at social media

Category: Marketing & Public Relations
A journal page with writing and a doodle of a chicken wearing pants.
The Museum of English Rural Life ‏ Verified account @TheMERL 6 Oct 2018 Richard put an 18th century chicken in some trousers.

Adam Koszary shares specific insights into how to use social media to boost your museum’s marketing efforts, but you just might have to step out of your comfort zone.

“What I’m saying is that each institution needs to find an approach which makes sense for its own mission and audiences, and doing this properly is rooted in institutional culture.”

– Adam Koszary

But it depends on your specific context and struggles A thicc sheep and a chicken in trousers catapulted The Museum of English Rural Life to viral fame on Twitter in 2018. We've gone from 9.7K followers to 69K, from thousands to millions of engagements, featured in The Times and the Guardian and were followed by J.K.

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