Measuring Social Impact for Financial Sustainability
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. This session will unpack one museum’s journey to articulate and measure their social impact. Participants will analyze and discuss the implications …
#AAM2021 Elevate Stage Session: Resilient Together, Philanthropy in Museums
Confronted with the global pandemic, individual and institutional philanthropy has been responsive, engaged, and nimble. What role can philanthropy play in helping museums to recover and become more resilient? Do funders still view museums …
From Preservation to Participation: The Journey of Sandy Spring Museum
Many museums think that serving the needs of more ethnically diverse constituents will lose them “traditional” audience and supporters, but at Sandy Spring Museum (SSM), we’ve found just the opposite. Nearly ten years ago, when a financial …
Microclimates: A Greener Future for Collection Care
There are many options available for museums to address climate action and become more sustainable, but recent work at two institutions has highlighted the value in one particular method: creating “microclimates” which confine …
What’s the Connection Between Financial Capital and Museum Education?
In this series of posts, EdCom’s Trends Committee is taking a deeper look at emerging phenomena identified in the 2020 edition of TrendsWatch from the Center for the Future of Museums. In this post, they dive into financial capital, with a …
Online and the Bottom Line
This article originally appeared in the May/June 2021 issue of Museum magazine, a benefit of AAM membership. The California Academy of Sciences focused on digital fundraising in the age of COVID-19. The pandemic’s impact on the museum …
Forecasting the Future of Financial Sustainability Webinar
As museums navigate the financial crisis precipitated by COVID-19, leaders need to craft short-term strategies for survival, as well as long-term strategies succeeding in the post-COVID world. This recorded webinar reviews trends and …
Monthly Subscriptions Make Membership Easy to Say Yes To
As cultural organizations continue to face declining membership and significant lost revenue during the pandemic, many are seeking ways to engage new audiences and retain existing members. Luckily, while the long-term impact of the crisis …
Running with Scissors (and a Mask!): COVID-19 Responses at Old Salem Museums & Gardens
Just as flexible buildings can withstand hurricane-force winds and earthquakes, flexible institutions can withstand monumental challenges like a global pandemic. Because of our four years of re-envisioning at Old Salem Museum & Gardens …
The Top Ten Alliance Blog Posts of 2020
If 2019 was a “whirlwind year,” 2020 was a full-blown tornado. Forces that had been gathering speed in the museum field—like growing emphases on digital content and diversity, equity, accessibility, and inclusion—came to a dramatic head …
