How Museum Stores Support Their Institutions and the Public

Throughout my thirty years as a museum retail professional, I have often had to explain to others—whether colleagues, friends and family, or complete strangers—how museum stores support their institutions and the public at large. From my …

A Museum ‘Dating’ App Helps Visitors Fall in Love with Art

As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to engage the public with our newly installed galleries. …

Attracting Visitors with User-Generated Content

If I ever find myself with a few hours to spare, there’s no place I’d rather be than a museum. Visiting a new exhibit fills me with exhilaration, perspective, and knowledge. But in North America today, there are a large number of people …

What Museums Can Learn from Amanda Palmer

On the way to New Zealand in the spring of 2016, I started reading Amanda Palmer’s The Art of Asking. I thought of it as “me time” reading, and as such it was relegated to snippets of time before bed. When I finished the book, though, I …

Simple Ways Museums Can Use Content Marketing to Engage Their Audiences (and Attract New Ones)

Most foodies are familiar with the concept of Michelin starred restaurants. If you’re not, The Michelin Guide is revered by food-centric travelers and ambitious chefs stake their entire careers on receiving one, two, or the most-coveted, …

Nevada Museum of Art, Bartlett Design Garner Top Prize in Alliance 2018 Publications Design Competition

FOR IMMEDIATE RELEASE ARLINGTON, VA – “Unsettled,” the exhibition catalog from the Nevada Museum of Art, has been honored with the best-in-show award in the 2018 Museum Publications Design Competition of the American Alliance of Museums …

Tips and Takeaways from the Historic House Summit: Starting the Marathon of Digital Content Strategy

During the end of March 2018, the American Alliance of Museums hosted the Historic House Museum Summit at George Washington’s Mount Vernon. I have decided that trying (and failing) to tell you about all of the fantastic sessions, topics …

Museums & Personalized Learning: Hey Vermont, Wassup?!?!

School started last week for Vermont students, and incoming high school freshmen are going to be exploring a fragment of the future. The class of 2020 will be the first students covered by Vermont Act 77, which mandates personalized …

Futurist Friday: Empathetic AI

Whenever a new technology starts to take off (drones, 3D printing, Virtual Reality), the initial breathless coverage in the press is inevitably followed by articles deriding the trivial applications of these advances. We’re deluged …

Futurist Friday: Telepathic Theater

What if you could hear what characters in a play were thinking, as well as what they were saying? How would that change how playwrights create and audiences experience performance?While my main futurist focus is museums, I keep my eye on …

Latest Stories from AAM

Now Available: On-Demand Sessions from AAM 2025

Category: Alliance Blog
Couldn’t make it to Los Angeles this spring for the AAM Annual Meeting & …

Year-round Advocacy

Category: On-Demand Programs
Effective advocacy is not a “one and done” activity.  It is a continuous process, rather …

AAM Announces Latest Accreditation Awards: 48 Museums Achieve This Distinction

Category: Press Release
For Immediate Release Arlington, VA – The American Alliance of Museums (AAM), the …

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