On-Demand Programs: Financial Sustainability

AAM’s financial sustainability programs cover topics to help your museum thrive, including programs related to fundraising, crowdfunding, handling collections stewardship on a shoestring, and more.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access these programs.

How Do You Know You’re Ready for a Campaign? Where Do You Start?

By American Alliance of Museums

Whether constructing a new building, growing your endowment, or simply raising money for a program, campaigns are complex endeavors. Even the most organized campaigns can put staff, trustees, and volunteers to the test. Watch the San Diego …
Museum Budgeting: Putting Your Money Where Your Mission Is

By Brian Alexander, Chris Morehead, Sharon Smith Theobald, and Kristine Zickuhr

In this recording, discuss museum budgets and funding. Some of the key discussion points in this video: A broad overview of the overall budgeting process Where do funds come from? How are funds distributed throughout the organization? …
Evolve Your Fundraising to Become More Anti racist Real Examples From the Field

By American Alliance of Museums

Hear from professionals at museums around the country who are trying to make their fundraising practices more antiracist. As museums face ever growing pressure to holistically live the values that they profess externally, fundraising is …
Capital Campaign Clinic

By American Alliance of Museums

Museum Capital Campaigns are moving forward—even thriving—and are helping institutions navigate current challenges and ensure their future relevance. Gain practical guidance on effectively starting, managing, or concluding a campaign in …
Planning for Sustainable Success Fundraising Management in a Changing World

By American Alliance of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presenters: Donna McGinnis, President & CEO, Naples Botanical Garden and Kate Brueggemann, VP, Development, Adler Planetarium Transcript Donna …
60 Ideas in 60 Minutes: Be the Change You Wish to See

By American Alliance of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Museum professionals must understand fundraising to create and sustain value for their communities. Using a fast‐paced, popular game‐show format, a panel …
Measuring Social Impact for Financial Sustainability

By American Alliance of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. This session will unpack one museum’s journey to articulate and measure their social impact. Participants will analyze and discuss the implications …
Forecasting the Future of Financial Sustainability Webinar

By American Alliance of Museums

As museums navigate the financial crisis precipitated by COVID-19, leaders need to craft short-term strategies for survival, as well as long-term strategies succeeding in the post-COVID world. This recorded webinar reviews trends and …
Building Audience Engagement and Public Awareness through Crowdfunding

By American Alliance of Museums

Watch this recorded webinar to learn how the Smithsonian Freer and Sackler Galleries embarked on the Smithsonian’s first major crowdfunding campaign, raising more tha…
New Structures and Strategies for Board Engagement and Fundraising

By American Alliance of Museums

In this recorded webinar, presenters offer new structures and strategies to organize the relationship-building and fundraising work of the board, highlighting specific approaches and case studies from a variety of institutions, discussing …