On-Demand Programs: Audience Research & Evaluation

AAM’s audience research and evaluation programs cover a broad range of topics including, but not limited to, social media benchmarking, using data without an evaluator, and incorporating evaluation throughout your museum.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access.

Measuring Museum Social Impact: Lessons and Resources from a National Study

By Michelle Mileham, Sabre Moore, and Jen Kindick

With IMLS funding, the Measurement of Museum Social Impact study has spent months working with museums across the US to validate a social impact instrument. Watch this recorded session from the 2023 AAM Annual Meeting to hear about the …
CARE-apy: Belonging in Cultural Institutions

By American Alliance of Museums

Approaches, Findings & Future Directions for the Field What does belonging look like in cultural institutions? We’ll share how two projects worked to understand belonging – across a diversity of institutions and visitor perspectives. …
CARE-apy: How to Measure Museum Social Impact: From Participant Recruitment to Retention

By American Alliance of Museums

As the national Measurement of Museum Social Impact (MOMSI) study comes to a close, come learn how study sites navigated visitor participation in the project. Hear from three different museums – a rural museum, an art museum, and a …
CARE-apy: Analyzing Data for Action

By American Alliance of Museums

You’ve figured out your evaluation questions and methods and collected your data, but now what? Join us for a CARE-apy discussion about what happens after your evaluation data have been collected. We will talk about considerations and …
CARE-apy: Discussing Data Collection Methods

By American Alliance of Museums

Watch this recorded CARE-apy session where we explore numerous evaluation methods that you can use to understand a variety of things, including: Information that will help you make decisions before you develop and implement a program or …
CARE-apy: Crafting Evaluation Questions

By American Alliance of Museums

Every day we ask a multitude of questions in our personal and professional lives, from the simple to the complex. What time is it? How are you feeling today? One would think creating questions would be straight forward with all this …
Museum Goers and the Pandemic

By American Alliance of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presented by: Wilkening Consulting and AAM Transcript CommPartners Christina: All right, we’re good to go. Right. Thank you. Natanya Khashan: Hey, …
Rethinking Experience Design for a New Reality

By American Alliance of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Presented by: The AAM Professional Networks – Committee on Audience research & Evaluation and Public Relations & Marketing Committee …
The Future of Museum Evaluation after COVID‐19

By American Alliance of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. How will the COVID‐19 pandemic impact the ways we conduct research and evaluation? Join evaluators in discussing this question and thinking about how we …
CARE-apy: Psychological Science and the Visitor Experience

By American Alliance of Museums

When visitors leave a museum, in what ways are they different than when they walked in? What intellectual connections did visitors make with the ideas and artifacts with which they interacted? To what extent were visitors touched …