Museum Exhibition Materials Pledge: Sustainability Goals into Action Webinar
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Surveys & Reports
Peering into Percentages: A Q&A with Susie Wilkening
Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is …
8 Steps for Growing Investable Assets
At Northern Trust, we understand the value of partnership and shared history. Like the American Alliance of Museums, we believe that a community of like-minded individuals and organizations …
External Pressures on Museum-Going: A 2023 Annual Survey of Museum-Goers Data Story
This visual Data Story is based on findings from the 2023 Annual Survey of Museum-Goers, a national survey of American museum visitors from AAM and Wilkening Consulting. Every year, the …
Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story
When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …
2022 National Census of History Organizations: A Report on the History Community in the United States
The American Association for State and Local History released the 2022 National Census of History Organizations at the beginni…
Art Museum Staff Demographic Survey “How to” Webinar
Cycle 3 of the Art Museum Staff Demographic Survey – funded by The Andrew W. Mellon Foundation – opened to art museums across North America on Monday, February 7. To support the data …
A Time of Transformation
A special edition of the Culture Track research initiative provides an update on how audiences are…
Why Well-Being Is at the Heart of Museum Experiences
For nearly half a century, I have been thinking and theorizing about museum experiences—why people use museums, what they do during those experiences, and what they take away, including the …
Curiosity About History is Growing Across Generations, a New Survey Finds
Conner Prairie, an AAM-accredited and Smithsonian Affiliate living history museum in Fishers, Indiana, is a unique historic place that inspires curiosity and fosters learning by providing …
Zoos and Aquariums: Inspiring visitors, inspiring museums
I’ve been researching curatorial work for social justice for more than fifteen years and curating for more than ten. One of the biggest surprises I’ve had in this work came while I was …
Using the Annual Survey of Museum-Goers as a Catalyst for Change
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …
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So, You Want to Present a Conference Session? - OMA Webinar
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Contained Curiosities Managing of Solids and Liquids in Collections
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Latest Stories from AAM
July Advocacy Alert: Advocacy Webinar, Legislative Updates and more
Advocacy Alert – July 7, 2025 In this Alliance Advocacy Alert: Free Upcoming Advocacy Webinar Year-Round Advocacy: Being an Effective Advocate July 24 at 2 pm ET Effective advocacy is …
How Museums Can Mitigate Damage to Collections
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Industry Advertorial
This post is an advertorial written by an organization that serves the museum field. The views, opinions, and positions expressed by the authors and those providing comments are theirs …
Twenty Innovative Program Ideas for Small Museums
The tips below were shared by Ann Bennett, Allison Schell, Kenny Libben, Susan Goganian, and several audience members during the 60 Ideas in 60 Minutes: Small Museums Are Thriving! session …