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The AAM Logo

The American Alliance of Museums logo unites concepts of group strength and diversity through the colorful weave design. The clean and uniform rounded corners and angled lines gives this mark a very contemporary feel.

Logo Variations and Presentations

The Full-Color logo (Regular or Knockout) should be the version that is primarily used on all materials.

  • Full-Color Regular should only appear with a white background.
  • Full-Color Knockout (white text and non-colored elements) should only appear with AAM’s primary color (PMS 3165) in the background.

Full White should be used when the logo is placed atop one of the brand colors.

Full Black is available for faxes.

Gray is suggested for black and white treatments.

Image: AAM Full Color Logo on White
Download Full-Color Regular:
Full-Color EPS
Full-Color JPG
Full-Color PNG
Image: AAM Logo Full Color Knock-Out on Teal Download Full-Color Knockout:
Full-Color Knockout EPS
Full-Color Knockout JPG
Full-Color Knockout PNG
 Image: AAM Logo (White) Download White:
All White Knockout PNG
Image: AAM Logo (Black) Download Black:
Black Knockout EPS
Black Knockout JPG
Black Knockout PNG
Image: AAM Logo (Grey) Download Gray:
Gray Knockout EPS
Gray Knockout JPG
Gray Knockout PNG

Clearance Space

Image: Logo Clearance Illustration The width of the weave logo 1X is the basis for spacing the lockup.

.5X is the minimum requirement for clearance space.

Logo Misuse

Image: Examples of AAM Logo Rotation and Distortion Image: Example of Unapproved Color Treatment with AAM Logo  Image: Example of two tone AAM Logo without Gaps in place of shadows
The logo may not be rotated or distorted. A color logo must use the approved color array. Request AAM brand guidelines for more details. A two-tone logo must
have the gaps in place of
the shadows.

Image: Examples of AAM Logo Misuse

All non-colored areas of the full-color knockout
logo must be white.
The full-color knockout logo must not be placed on any colored background that is not PMS 3165. The logo must not be placed over any photo or image.


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