MUSE Award Categories
The onsite digital experience category has been paused for 2020 to recognize the closure and restrictions placed on museums by COVID-19. Any projects wanting to submit in this category from 2020 will be eligible for submission in 2021.
AR, VR, and Mixed Reality
Augmented, virtual, and mixed reality experiences for onsite or offsite use, including as a contribution to visitor experience, marketing, outreach or educational use on any platform including kiosks, mobile, headsets, wearables, etc.
Projects and campaigns with a digital marketing focus or innovative viral element, which may include social media, email newsletters, public relations, videos, blogs and/or online advertising. In your application, please provide information on the reach achieved.
Non-visitor facing technology infrastructure, systems, digitization, APIs, transformations or privacy and ethics initiatives. Entries must exhibit some form of commercial or custom system deployed in service to a GLAM.
Mobile, tablet, or other handheld device-based experiences designed for onsite or offsite use including but not limited to mobile or web apps, educational resources, audio guides, location-based technology, bots, and digital labels. Submit podcasts and other serialized media in the Podcasts and Audio Experiences category.
Online experiences and resources designed for any form of web-based outreach and engagement including websites, portals, microsites, badging, online exhibitions, online collections, image databases, and open data projects. Submit web-based mobile programs in the Mobile Experience category.
Onsite Digital Experience (paused for 2020)
The onsite digital experience category has been paused for 2020 to recognize the closure and restrictions placed on museums by COVID-19. Any projects wanting to submit in this category from 2020 will be eligible for submission in 2021. Onsite visitor experiences including digital interactivity, digital and physical immersion, multi, mixed, and transmedia installations, digitally rich environmental design, projections and video walls and spaces, soundscapes, digital games, kiosks, and data visualization and presentation. Submit AR, VR and mixed reality in the dedicated category.
Serialized, non-site-specific audio programs via any mode of delivery for documentary, interview, news, informational, and entertainment purposes. All modes of delivery are accepted.
Research and Innovation
Bleeding edge applied research and development, methodologies, innovation programs, investment programs, startup collaborations, or industry initiatives that may be visitor or enterprise facing.
Video, Film, Animation and Live Media
Filmic or live media presentations or performances in any time based or linear media format including media based educational programs, live streams, online content repositories (e.g., YouTube channel), and more. Entries can be interpretive, come in various forms, and can be a passive experience. Filmic content dedicated to marketing purposes should be entered in the Digital Campaign category.
In the face of the unique social, political, environmental, health and economic challenges of 2020, any digital or technology innovation or leadership that has embraced disruption, dramatically improved digital literacy or pivoted for the new normal. Initiatives of all sizes and budgets will be considered.