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For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies
The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to the idea? How can I get my colleagues on board? … -
Forming a Cultural Alliance through the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Lessons in Cross-Cultural Partnerships for Mid-Sized Museums
On paper, the relationship between Columbus Museum of Art (CMA) and the Dordrecht Museum in the Netherlands looks like a typical museum partnership. For our recent exhibition Life in the Age of Rembrandt: Dutch Masterpieces from the …
Tag: columbus museum of art
Upcoming Events
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2026 AIC & CAC Annual Meeting & Conference
Event Date:Presented by: American Institute for Conservation -
Leadership Succession Plans and Planning
Event Date:Presented by: American Alliance of Museums -
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Honoring African American History in America’s 250th
Event Date:Presented by: Southeastern Museums Conference
Latest Stories from AAM
AAM Welcomes New Board Officers and Five New Board Members
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Press Release
For immediate release Arlington, VA – The American Alliance of Museums (AAM), the …
“Growing Your Elders”: “Tell Clyfford I Said ‘Hi”: An Exhibition Curated by the Children of the Colville Confederated Tribes
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Center for the Future of Museums Blog
Museum standards emerge over time as the museum sector challenges norms, reexamines …
Affinity Community Town Hall On-Demand Program
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On-Demand Programs
The American Alliance of Museums is launching new affinity communities in 2026! Organized …