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For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies
The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to the idea? How can I get my colleagues on board? … -
Forming a Cultural Alliance through the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Lessons in Cross-Cultural Partnerships for Mid-Sized Museums
On paper, the relationship between Columbus Museum of Art (CMA) and the Dordrecht Museum in the Netherlands looks like a typical museum partnership. For our recent exhibition Life in the Age of Rembrandt: Dutch Masterpieces from the …
Tag: columbus museum of art
Upcoming Events
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From Informational Interview to Real Connection
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Understanding the U.S. History Workforce
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TrendsWatching: To Live or Die in AI Webinar
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Latest Stories from AAM
Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences
Category:
Alliance Blog
For decades, the traditional museum model was simple: charge an entry fee, offer an …
Glitter and Grit: Exhibition Critique
Category:
Exhibition Journal
This critique first appeared in the journal Exhibition (Fall 2026) Vol. 45 No. 2 and is …
Noise: A Flaw in Human Judgement – Book Review
Category:
Exhibition Journal
This review first appeared in the journal Exhibition (Fall 2026) Vol. 45 No. 2 and is …