digital content strategy – American Alliance of Museums

Museums and YouTube: You’ll never believe these 3 tips to improve your channel

By Xiomara Blanco

When the pandemic forced museums to make a hard pivot to online content, the importance of reaching audiences beyond gallery walls became clearer than ever. As The Historic New Orleans Collection’s first in-house media producer, figuring …
2019 Award Winner for Excellence in Resources: Sea Curious Video Series

By Miranda Kerr

Museums are a great source of information and resources for their audiences. This year’s winner of EdCom’s Excellence in Resources award, the Shedd Aquarium’s aquatic animal video series Sea Curious, proves that. Judges were particularly …
Tips and Takeaways from the Historic House Summit: Starting the Marathon of Digital Content Strategy

By Zachary Wnek

During the end of March 2018, the American Alliance of Museums hosted the Historic House Museum Summit at George Washington’s Mount Vernon. I have decided that trying (and failing) to tell you about all of the fantastic sessions, topics …

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Welcome to TrendsWatch: Questioning Assumptions

Museum Magazine

“The problem with assumptions is that we believe they are the truth.” — Miguel Angel …

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