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A Counterpoint to “Witch Kitsch”: Peabody Essex Museum’s New Salem Witch Trials Walking Tour
At 11:58 am, my finger hovered above the record button. I had set out on a hot August day to capture the noon bell chimes of the Immaculate Conception Church in downtown Salem, Massachusetts. My goal was to weave these ambient sounds into … -
How Will Museums Haunt Us This Halloween?
If you’re up for an extra dose of eeriness in this already odd year, you’re in luck! Halloween is imminent, and even in a pandemic museums have plans to mark the occasion. Whether via virtual or in-person festivities, … -
Is History Haunted?: Three museums explain their supernatural programs
Around October, the weather gets cold, the days get shorter, and the spine begins to tingle. People start looking for eerie activities to scratch the itch, whether haunted houses, horror movies, or ghost tours. This is an interesting …
Tag: halloween
Latest Stories from AAM
Uncertain Times and Museums: A 2026 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …
AAM Statement on the 2026 Midterm Elections
Category:
Press Release
The American Alliance of Museums looks forward to working with the newly elected Congress …
Museum Visitors Are Changing. Here Are 6 Things the Data Tells Us.
Category:
Alliance Blog
What do your visitors value—and what keeps them coming back? Every year, AAM and …