public relations – American Alliance of Museums

Reputation on Display: Eight Simple Rules for Public Relations

By Steve Lott

I’m guessing you’ve felt it too: museums are more visible, more scrutinized, and more politicized than ever. That scrutiny doesn’t always land where we’d like it to. It can jump from an exhibition to an institution, from an object to an …
Building Brand Equity: How Strategic PR Boosts Long-Term Sustainability

By Addison Dover

In recent years, museums have begun to recognize that public perception plays a critical role in long-term sustainability. Audiences, businesses, and philanthropic partners increasingly look to support institutions that demonstrate clear …
Meet Roosevelt Dzime-Assison, the Alliance’s New VP of Finance and Administration

By Joseph Klem

On May 1, AAM welcomed Roosevelt Dzime-Assison as our new Vice President of Finance and Administration. Roosevelt will ensure the long-term growth and sustainability of the organization’s financial and business operations and is …
Meet Arthur Affleck, the Alliance’s New VP of Development

By Joseph Klem

On March 20, AAM welcomed Arthur Affleck as our new vice president of development. Arthur will lead all aspects of the Alliance’s fundraising programs and activities with the primary goal of building a culture of philanthropy in support of …

Latest Stories from AAM

AAM Statement on the 2026 Midterm Elections

The American Alliance of Museums looks forward to working with the newly elected Congress …

Museum Visitors Are Changing. Here Are 6 Things the Data Tells Us.

What do your visitors value—and what keeps them coming back? Every year, AAM and …

Cracking the Gen Z Code: How Museums Are Rethinking Membership to Engage Younger Audiences

For decades, the traditional museum model was simple: charge an entry fee, offer an …

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