public relations – American Alliance of Museums

Reputation on Display: Eight Simple Rules for Public Relations

By Steve Lott

I’m guessing you’ve felt it too: museums are more visible, more scrutinized, and more politicized than ever. That scrutiny doesn’t always land where we’d like it to. It can jump from an exhibition to an institution, from an object to an …
Building Brand Equity: How Strategic PR Boosts Long-Term Sustainability

By Addison Dover

In recent years, museums have begun to recognize that public perception plays a critical role in long-term sustainability. Audiences, businesses, and philanthropic partners increasingly look to support institutions that demonstrate clear …
Meet Roosevelt Dzime-Assison, the Alliance’s New VP of Finance and Administration

By Joseph Klem

On May 1, AAM welcomed Roosevelt Dzime-Assison as our new Vice President of Finance and Administration. Roosevelt will ensure the long-term growth and sustainability of the organization’s financial and business operations and is …
Meet Arthur Affleck, the Alliance’s New VP of Development

By Joseph Klem

On March 20, AAM welcomed Arthur Affleck as our new vice president of development. Arthur will lead all aspects of the Alliance’s fundraising programs and activities with the primary goal of building a culture of philanthropy in support of …

Latest Stories from AAM

AAM Supports Congressional Action to Protect the Smithsonian’s Independence

The American Alliance of Museums (AAM) endorses The Smithsonian Integrity and …

Demographics of US Museum-Goers: 2026 Update

This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …

Embracing Community, Building Membership: Reversing the Decline in Lower-Level Giving

Recent news from the world of US philanthropy is both optimistic and concerning. On the …

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