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The Akron Art Museum’s #MuseumFromHome Strategy: Collaborative Crosswords
Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on social media … -
The National Gallery of Art’s #MuseumFromHome Strategy: Social Media Gallery Tours
Ever since last week’s rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on … -
Social Media Can Transform Your Museum: An interview with Lanae Spruce
I’ll never forget the moment I began to understand the true power of social media. It was 2015 and I was working for a popular online feminist magazine. My job involved reading every one of the hundreds of Facebook comments that would pour … -
A Reading Group for Building Inclusive Museums
Between April and August of this year, 270 museums professionals, scholars, and students joined The Incluseum and participated in the #MassActionReadingGroup. What is MASS Action? MASS Action—Museum as Site for Social Action—is a … -
Attracting Visitors with User-Generated Content
If I ever find myself with a few hours to spare, there’s no place I’d rather be than a museum. Visiting a new exhibit fills me with exhilaration, perspective, and knowledge. But in North America today, there are a large number of people … -
What Happened at #AAM2019? Let Our Social Media Journalists Fill You In
Each year, AAM invites a group of passionate museum professionals who are active and skilled on social media to attend the Annual Meeting & MuseumExpo as Social Media Journalists. Like any other attendees, they follow their curiosity … -
Follow #AAM2019 From Anywhere
Nothing beats the in-person experience of AAM’s Annual Meeting and MuseumExpo: meeting colleagues, hearing ideas straight from the source in sessions, and checking out the intriguing displays from exhibitors. But social media adds … -
#WhyILoveMuseums: See the inspiring responses!
March 13 was #WhyILoveMuseums Day, a social media movement started by Mar Dixon, a consultant who has led monthly hashtags for the cultural field from her @CultureThemes platform for almost a decade. Mar tells us that she founded … -
Navigating the Social Media Morass
What do Jelly, Nextt, Spayce, Pheed, Sulia, Sharebloc, Bubblews and Learni.sthave in common? They’re all new social media sites, most having launched within the last year. It seems like every week a new service (or two, or three) bursts … -
Museum Jobs That Didn’t Exist in 2003
(& what that says about the evolution of our field.) A couple weeks ago, I read a post on Coexist called “Eight New Jobs People will have in 2025,” projecting openings for Digital Death Managers, Un-Schooling Counselors, Digital Detox …
Upcoming Events
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Is Social Media Still Worth It?
Event Date:Presented by: Southeastern Museums Conference -
Designing History Walking Tours Virtual Workshop
Event Date:Presented by: American Association for State and Local History (AASLH) -
AAM Affinity Communities Virtual Open House
Event Date:Presented by: AAM's Affinity Communities -
Climate Change Education Virtual Summit
Event Date:Presented by: American Public Gardens Association & the United States Botanic Garden
Latest Stories from AAM
Tracking Trust in Museums: 2026 Update
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …
Mining the National Archives: New Exhibition Sparks Personalized Discovery with AI
Category:
Center for the Future of Museums Blog
CFM’s summer dive into artificial intelligence has included scenarios of potential …
From Fragmentation to Alignment: Project Management in Museums
Category:
On-Demand Programs
Project management in museums is often misunderstood as task tracking or administrative …
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