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What Can Medical Students Learn from the Art History of Epidemics?
It is an unusual feeling as a medieval art specialist for my subject to suddenly feel globally significant. I suspect some of my colleagues in Renaissance art feel this as well. For those of us who have studied art created after the Black … -
From In-Person to Virtual Programs: A Case Study of Challenges & Successes
No sooner had I learned that Zoom meant more than the loud whoosh of a sports car than I was engulfed in planning how to move a creative aging playwriting course to the platform. COVID had arrived in full force. Our state was quickly … -
How Museums Can Generate Revenue Through Digital Content and Virtual Experiences
Ever since the COVID-19 pandemic forced museums of all kinds to close their doors, many have responded by shifting their attention to engaging audiences through virtual and remote channels. Through social media initiatives, virtual tours, … -
Digital Gold: Queering Flat Spaces
As museums address issues of access to collections, galleries, and education during COVID-19, many have chosen to shift to a digital space to connect with the public and continue their missions as community and cultural institutions. As a … -
How to Use Storytelling to Build and Engage Audiences
As far as museums go, the National Geographic Museum is unlike any other. With access to over 130 years’ worth of photos, footage, data, and archival materials—plus a built-in audience already hooked on the National Geographic … -
Essential Evaluators: A New Era Emerges
In sync with the rest of the world, the museum field has exploded and imploded. Crushed by the weight of ongoing, unresolved systemic racism and paralyzed by the COVID-19 pandemic, parts of the field have collapsed or dissipated, other … -
Advocacy is (Always) Essential
Do you have five minutes to take a small action that could make a big impact? I know, it sounds like a cheap sales pitch, and if you work in a small museum, your answer may be no. Whether closed, working to reopen, or able to welcome … -
How Chinese Museums Closed and Reopened During COVID-19
What Chinese museums did during their month-long closure Almost all Chinese museums closed immediately on January 24, only one day after the city of Wuhan locked down, to reduce the risk of infection in crowded places. Beginning in early … -
6 Data-Tested Approaches to Building New Audiences
It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial welfare. Even for museums that receive plenty of … -
Supporting Museum Professionals During a Time of Need
One of the best pieces of wisdom I’ve ever received came from a former boss of mine who later became a good friend. The year was 2009, almost a decade after our professional paths converged, and like so many folks during the Great …
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Latest Stories from AAM
Transit Insurance in Practice for Traveling & Co‑Organized Exhibitions
Category:
On-Demand Programs
Transcript Cecelia Walls: Can I give everyone just a few minutes to get into the room …
AAM Supports Congressional Action to Protect the Smithsonian’s Independence
Category:
Press Release
The American Alliance of Museums (AAM) endorses The Smithsonian Integrity and …
Demographics of US Museum-Goers: 2026 Update
Category:
Alliance Blog
This visual Data Story is based on findings from the 2026 Annual Survey of Museum-Goers, …