Marketing & Public Relations

The Carnegie Museum of Natural History’s #MuseumFromHome Strategy: Funny TikToks

By Joseph O'Neill

Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on social media …
4 Ways Museums Can Successfully Leverage Digital Content and Channels during Coronavirus (COVID-19)

By Brendan Ciecko

In the age of coronavirus (COVID-19), museums are facing unprecedented difficulties and uncertainty. In the past weeks, three-quarters of museums have shut down, starting with behemoths like the Metropolitan Museum of Art, Museum of Fine …
TrendsWatch: Building Financial Resilience in a Time of Crisis

By Elizabeth Merritt

Here at the Alliance, we know that COVID-19 is inflicting severe damage on museums. Our sector is just beginning to assess the impact of closures, travel bans, cancellation of major events (including fundraisers), and the implementation of …
The Akron Art Museum’s #MuseumFromHome Strategy: Collaborative Crosswords

By Joseph O'Neill

Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on social media …
The National Gallery of Art’s #MuseumFromHome Strategy: Social Media Gallery Tours

By Joseph O'Neill

Ever since last week’s rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on …
Social Media Can Transform Your Museum: An interview with Lanae Spruce

By Josette Souza

I’ll never forget the moment I began to understand the true power of social media. It was 2015 and I was working for a popular online feminist magazine. My job involved reading every one of the hundreds of Facebook comments that would pour …
Museum Pricing for Affordability and Profit

By Elizabeth Merritt

What does it cost to buy an airline ticket, book a rideshare service, or make a hotel reservation? Nowadays the answer to that question may vary minute-to-minute, as companies use data analysis and clever algorithms to calibrate their …
The Best Museum #GivingTuesday Campaigns of 2019

By American Alliance of Museums

GivingTuesday is a “global generosity movement” originally founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. Every year, the Tuesday after Thanksgiving is designated as a day of …
Take a Look Around: A customer journey analysis of the museum store

By Michael Latta, Mark Mitchell, and Robin Gabriel

Today’s successful museum operators are finding new ways to provide visitors with an active, interactive learning experience that recognizes personalized learning, social experiences, evolving technologies, and customer service. This …
For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies

By Elizabeth Bolander

The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to the idea? How can I get my colleagues on board? …