Posts
Marketing & Public Relations
TrendsWatch: Building Financial Resilience in a Time of Crisis
Support Free COVID-19 Resources for the Field: The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. The Center for the Future …
Museum Pricing for Affordability and Profit
What does it cost to buy an airline ticket, book a rideshare service, or make a hotel reservation? Nowadays the answer to that question may vary minute-to-minute, as companies use data …
The Best Museum #GivingTuesday Campaigns of 2019
GivingTuesday is a “global generosity movement” originally founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. Every year, the Tuesday …
Take a Look Around: A customer journey analysis of the museum store
Today’s successful museum operators are finding new ways to provide visitors with an active, interactive learning experience that recognizes personalized learning, social experiences, …
For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies
The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to …
How Museum Stores Support Their Institutions and the Public
Throughout my thirty years as a museum retail professional, I have often had to explain to others—whether colleagues, friends and family, or complete strangers—how museum stores support …
A Museum ‘Dating’ App Helps Visitors Fall in Love with Art
As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to …