Museum Magazine

Visit Museum Magazine’s homepage to learn more about this award-winning publication, preview articles from recent issues, and find out how you can receive Museum magazine!

Explore all Publications from the Alliance.

From the President and CEO: Seeing the Future

By Laura Lott

This article originally appeared in Museum magazine’s January/February 2023 issue, a benefit of AAM membership. What if someone had told you in 2012 that something called augmented reality would soon take hold in museums? Or in 2016 …
A Digital (R)evolution

By Elizabeth Merritt

Has the pandemic sparked an evolutionary leap i…
The Post-pandemic Workplace

By Elizabeth Merritt

How can museums build the workforce they need while creating better, more equitable labor…
Welcome to TrendsWatch

By Elizabeth Merritt

This issue of Museum is also the 2023 edition of TrendsWatch—the 12th installment of AAM’s annual forecasting report. Produced by the Alliance’s Center for the Future of Museums, TrendsWatch examines the forces shaping the museum sector in …
Technology Change and Emotion

By Ross Parry, Sophie Frost, and Lauren Vargas

What it means to build a human-centered approach to digital leadership …
From the President: Museums and the Digital World

By Laura Lott

At AAM, our own digital journey has accelerated as much as our members. Since the start of the pandemic, we have increased our output of digital content and resources and conducted many of our long-running programs remotely, such as the …
Point of View: A New Digital Dimension

By Ulvi Kasimov

The museum field must work together to answer the many questions surrounding NFTs and their implications for museu…
Taking the Plunge

By Ed Rodley

Museum professionals would be wise to see immersive experiences as a beginning, …
Our Opportunity for Change

By Corey Timpson

Using media and technology in exhibition design leads to wider and deeper audience …
Expanding Public Value

By Deborah Howes

As you build bridges with communities, consider using dig…