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Resources for companies that serve museums


Support Free COVID-19 Resources for the Field:
These resources have been taken out from behind the member paywall to make them free and accessible for all. The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. In these challenging times, we ask that if you can, consider supporting our advocacy work and making extensive COVID-19 resources freely available for our field, by making a donation or becoming a member of AAM. Thank you for your much-needed support.

The American Alliance of Museums has compiled this guide to help Industry Members and companies navigate the broad impact of COVID-19 and the resulting economic crisis, and prepare for recovery (and reopenings!). Just like museums, the sector has been challenged to stay in business without predictable income and cash flow.

You are essential to the recovery of the field! Together we will emerge from the COVID-19 crisis connected and moving forward.

Providing solutions

Here is a short list of some potential new or repurposed products and services that museums will need most prior to, during, and after reopening:

  • Prior to reopening, many museums are developing virtual tours and are looking for digital solutions to help them design and promote them.
  • During reopening, museums will be looking to implement traffic tracking, timed ticketing, infection control, and conducting research on what is working or not.
  • After reopening, museums will be looking to rebuild audiences and implement new ways to tell their stories.

Companies can build their book of business with museums – providing expertise and informing museums about customized solutions that address COVID-19 and reopening – through the Alliance Museum Junction online community and in the new COVID-19 category recently added to Museum Marketplace. If you’re looking for more ways to engage, scroll down to the last section on this page.


Financial relief

Management and operations

  • The Connecticut State government website has created a Small Business Reopening Resource Guide with employee training resources and examples of controls to help prevent the spread of the disease.
  • This What Happens When We Return to the Workplace? article from Gensler has useful tips for eventually returning to the workplace.
  • The International Facilities Management Association (IFMA) created a Pandemic Manual that covers a range of areas (staff, facilities, risk, food services) and helps facilities management professionals deal with safety and security before, during, and after a pandemic.
  • The Society for Human Resource Management’s (SHRM) blog post on How to Practice COVID-19 Safety When Reopening Your Retail Business includes information on dealing with employee rights/claims, enforcing new policies, and acclimating to the new normal.

Scenario planning and future forecasting

Centering Diversity, Equity, Accessibility, and Inclusion

Engaging with the Alliance

AAM is here for your company as we navigate through this unprecedented time together. Click below for original resources, museum news, and ways to engage the field.

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