Resources for companies that serve museums


Support Free COVID-19 Resources for the Field:
These resources have been taken out from behind the member paywall to make them free and accessible for all. The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. In these challenging times, we ask that if you can, consider supporting our advocacy work and making extensive COVID-19 resources freely available for our field, by making a donation or becoming a member of AAM. Thank you for your much-needed support.

The American Alliance of Museums has compiled this guide to help Industry Members and companies navigate the broad impact of COVID-19 and the resulting economic crisis, and prepare for recovery (and reopenings!). Just like museums, the sector has been challenged to stay in business without predictable income and cash flow.

You are essential to the recovery of the field. Together we will emerge from the COVID-19 crisis connected and moving forward.

Providing solutions

Here is a short list of some potential new or repurposed products and services that museums will need most prior to, during, and after reopening:

  • Prior to reopening, many museums are developing virtual tours and using digital solutions to help them design and promote them.
  • During reopening, museums are tracking visitor traffic, using timed ticketing, implementing infection control, and adapting to current conditions
  • After reopening, museums are looking to rebuild audiences and seeking new ways to tell stories

Companies can connect with museums – providing expertise and informing museums about customized solutions that address COVID-19 and reopening – by participating in the Annual Meeting & Museum Expo, through the Alliance Museum Junction online community, and in the new COVID-19 category recently added to Museum Marketplace. If you’re looking for more ways to engage, scroll down to the last section on this page.


Financial relief

Management and operations

  • The Connecticut State government website has created a Small Business Reopening Resource Guide with employee training resources and examples of controls to help prevent the spread of the disease.
  • This What Happens When We Return to the Workplace? article from Gensler has useful tips for eventually returning to the workplace.
  • The International Facilities Management Association (IFMA) created a Pandemic Manual that covers a range of areas (staff, facilities, risk, food services) and helps facilities management professionals deal with safety and security before, during, and after a pandemic.
  • The Society for Human Resource Management’s (SHRM) blog post on How to Practice COVID-19 Safety When Reopening Your Retail Business includes information on dealing with employee rights/claims, enforcing new policies, and acclimating to the new normal.

Scenario planning and future forecasting

Centering Diversity, Equity, Accessibility, and Inclusion

Engaging with the Alliance

AAM is here for your company as we navigate the pandemic together. Click below for original resources, museum news, and ways to engage the field.

  • For a broad range of resources applicable to museums and more, see our list of resources for the museum field
  • Join Museum Marketplace and highlight your COVID-19 and reopening expertise and offers – we recently added a new and complimentary COVID-19 category – and Industry Members receive a complimentary listing or 25% discount on the enhanced listing. When you join/renew you’ll receive a coupon code
  • Engage, answer questions, and network with museums on the Alliance Museum Junction online community
  • Connect and collaborate with fellow members in AAM’s Professional Networks during COVID-19
  • Read about how museums are navigating COVID-19 in the Alliance blog. Have a story to share? Submit your ideas here. Advertorials are available as well
  • Renew or join AAM. Industry Members receive discounts and special offers, and stay abreast of museum news
  • Attend and participate in the AAM Annual Meeting & MuseumExpo, our annual conference, to learn about the challenges currently facing museums and inform your solutions. Learn more about exhibiting and sponsorship. The next conference will be held in person in Boston, May 19–22, 2022
  • Urge congress to provide economic relief and address the impact of COVID-19. Email us for advocacy alerts that help you contact your legislators and send a unified message
  • Broaden your audience with advertising and/or sponsorship year-round

Questions? Contact

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