Staying connected with your audiences


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In the wake of myriad museum closures/reclosures, it is more important than ever for museums and cultural attractions to explore new ways to reach audiences. Online collections, virtual reality, 360-degree video, and live streams have the potential to play critical roles in engaging the public. In this section, find this information plus examples of what other museums are doing to remain connected to their audiences and support their communities.


Museums supporting communities

Even as museums are experiencing closures and significant losses in revenue, they are meeting increased demand for their services and safeguarding and supporting their communities. They are contributing to the ongoing education of our country’s children by providing lesson plans, online learning opportunities, and drop-off learning kits to teachers and families. They are using their outdoor spaces to grow and donate produce to area food banks; and maintaining these spaces for individuals to safely relax, enjoy nature, and recover from the mental health impacts of social isolation. They are donating their PPE and scientific equipment to fight COVID-19, and providing access to child care and meals to families of health care workers and first responders. In the midst of financial distress, they are even raising funds for community relief. Museums are community anchors, and are pivotal to our nation’s ability to manage through the pandemic and recover. Here are some examples of this work:

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