Seward House Museum in Auburn, New York

Before MAPs:

  • Budget: $406,000
  • Staff: 4 FTE’s
  • Outdated SP
  • Lack of Formalized Plans and Reports
  • Minimal Policies and Procedures for staff and Board of Trustees
  • Informal Volunteer program
  • Lack of Fundraising Plan
  • Museum Membership:100
  • Informal Internship program
  • Antiquated Point of Sale System
  • Outdated Security Systems
  • Outdated Marketing and branding
  • Minimal visitor data collection
  • Tour narrative stagnant

After 3 MAPs:  (2011-2012)

  • Budget: $607,000
  • Staff: 7 FTE’s
  • Now on second five year strategic plan facilitated by museum consultant
  • Facilities Master Plan, Building Conditions Reports
  • Cultural Landscape Report, Conservation Assessment Plan, Historic Housekeeping Plan, Comprehensive Collections Management Policy
  • Formalized and detailed job descriptions, Performance Management System, Updated Staff Manual, Updated Board By-laws, Board Orientation Manual, Board self-evaluation tool, Increased Board size and diversity, Board Committee Charters
  • Formalized Volunteer training programs, Establishment of a Volunteer Council, Volunteer Job Descriptions
  • Formal Fundraising Plan, Donor Management Software System, Signature Fundraising events, Annual Fund Campaign, Annual Membership Drive
  • Museum Membership: 410
  • Paid Internships, Intern Job descriptions, Intern Training and evaluation, formalized Internship recruitment in collaboration with area Colleges and Universities
  • Point of Sale System updated 3 times in past 8 years. Currently using Square.
  • New security system, video monitoring and recording both inside and outside of museum, Emergency Response Plan, Annual Emergency training, including training with local Police Department and Fire Department
  • Rebranding-logo, tagline, collateral materials, new website, virtual tours,  marketing on various social media platforms
  • Annual visitor survey conducted for targeted marketing for: programming, membership drives, annual fund campaign, social media platforms
  • Annual update of tour narratives and a menu of tour options, increased programming, Seward Play production, development of Seward “cast” for a variety of first person interpretation narratives

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