Seward House Museum in Auburn, New York

Before MAPs:

  • Budget: $406,000
  • Staff: 4 FTE’s
  • Outdated SP
  • Lack of Formalized Plans and Reports
  • Minimal Policies and Procedures for staff and Board of Trustees
  • Informal Volunteer program
  • Lack of Fundraising Plan
  • Museum Membership:100
  • Informal Internship program
  • Antiquated Point of Sale System
  • Outdated Security Systems
  • Outdated Marketing and branding
  • Minimal visitor data collection
  • Tour narrative stagnant

After 3 MAPs:  (2011-2012)

  • Budget: $607,000
  • Staff: 7 FTE’s
  • Now on second five year strategic plan facilitated by museum consultant
  • Facilities Master Plan, Building Conditions Reports
  • Cultural Landscape Report, Conservation Assessment Plan, Historic Housekeeping Plan, Comprehensive Collections Management Policy
  • Formalized and detailed job descriptions, Performance Management System, Updated Staff Manual, Updated Board By-laws, Board Orientation Manual, Board self-evaluation tool, Increased Board size and diversity, Board Committee Charters
  • Formalized Volunteer training programs, Establishment of a Volunteer Council, Volunteer Job Descriptions
  • Formal Fundraising Plan, Donor Management Software System, Signature Fundraising events, Annual Fund Campaign, Annual Membership Drive
  • Museum Membership: 410
  • Paid Internships, Intern Job descriptions, Intern Training and evaluation, formalized Internship recruitment in collaboration with area Colleges and Universities
  • Point of Sale System updated 3 times in past 8 years. Currently using Square.
  • New security system, video monitoring and recording both inside and outside of museum, Emergency Response Plan, Annual Emergency training, including training with local Police Department and Fire Department
  • Rebranding-logo, tagline, collateral materials, new website, virtual tours,  marketing on various social media platforms
  • Annual visitor survey conducted for targeted marketing for: programming, membership drives, annual fund campaign, social media platforms
  • Annual update of tour narratives and a menu of tour options, increased programming, Seward Play production, development of Seward “cast” for a variety of first person interpretation narratives

AAM Member-Only Content

AAM Members get exclusive access to premium digital content including:

  • Featured articles from Museum magazine
  • Access to more than 1,500 resource listings from the Resource Center
  • Tools, reports, and templates for equipping your work in museums
Log In

We're Sorry

Your current membership level does not allow you to access this content.

Upgrade Your Membership

Subscribe to Field Notes!

Packed with stories and insights for museum people, Field Notes is delivered to your inbox every Monday. Once you've completed the form below, confirm your subscription in the email sent to you.

If you are a current AAM member, please sign-up using the email address associated with your account.

Are you a museum professional?

Are you a current AAM member?

Success! Now check your email to confirm your subscription, and please add communications@aam-us.org to your safe sender list.