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The Rubin Museum of Art’s #MuseumFromHome Strategy: A Meditative Offering
Ever since the closures in response to the COVID-19 pandemic, museums have been working to engage the public through remote alternatives. Two hashtags have emerged on social media platforms: #MuseumFromHome and #MuseumMomentOfZen—which … -
Social Media Can Transform Your Museum: An interview with Lanae Spruce
I’ll never forget the moment I began to understand the true power of social media. It was 2015 and I was working for a popular online feminist magazine. My job involved reading every one of the hundreds of Facebook comments that would pour … -
Say Cheese! 3 Ways Museums Can Compete with Instagrammable Pop-Ups
This article is loosely based on a session panel that I facilitated at the 2018 New England Museum Association (NEMA) conference titled, “Let Me Take a Selfie: The Power of Photo Ops and ‘Instagrammable’ Moments in Museums.” Panelists …
Tag: instagram
Upcoming Events
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A Personal Tour of TrendsWatch 2026
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Introduction to the AASLH Awards Program
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Making the Case: Story + Data Advocacy for Museums
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Revisiting Basic Condition Reporting: Updated Insights and Digital Methods
Event Date:Presented by: FAIC/C2C Care
Latest Stories from AAM
Trust and Responsibility to Community, Part Two: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …
Beyond the Ask: Securing the Future with Community-Centric Fundraising
Category:
Center for the Future of Museums Blog
This year’s TrendsWatch examines changes reshaping philanthropy. While charitable …
Introducing the 2026 Edition of TrendsWatch
Category:
Center for the Future of Museums Blog
It’s the start of a new year, and that means a new edition of AAM’s annual forecasting …