Social Media – American Alliance of Museums

Museums and YouTube: You’ll never believe these 3 tips to improve your channel

By Xiomara Blanco

When the pandemic forced museums to make a hard pivot to online content, the importance of reaching audiences beyond gallery walls became clearer than ever. As The Historic New Orleans Collection’s first in-house media producer, figuring …
What is Mastodon and Why Should You Care?

By Elizabeth Merritt

I joined Twitter in 2009, soon after the launch of CFM. That was the first social media account associated with AAM, and trying out this new realm was part of CFM’s work exploring emerging digital tools and their significance for museums. …
With Strategic Focus, TikTok Creates New Opportunities for Cultural Institutions to Inspire Critical Thinking and Constructive Dialogue

By Samantha Smith

In September of 2021, TikTok surpassed one billion users, making it the fastest-growing social media app. The video-sharing platform allows users to post short-form videos, which are then shared around the world by an algorithm that …
Pride Goes Virtual: #MuseumPrideParade & Your Online Community

By Hilary-Morgan Watt and Emily Haight

Authors’ Note: Given the events of June and campaigns supporting #BlackLivesMatter, and conversations with many of you, we do not feel it is appropriate to flood the feeds with a celebratory campaign of #MuseumPrideParade and have …
The Rubin Museum of Art’s #MuseumFromHome Strategy: A Meditative Offering

By Joseph O'Neill

Ever since the closures in response to the COVID-19 pandemic, museums have been working to engage the public through remote alternatives. Two hashtags have emerged on social media platforms: #MuseumFromHome and #MuseumMomentOfZen—which …
The Carnegie Museum of Natural History’s #MuseumFromHome Strategy: Funny TikToks

By Joseph O'Neill

Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on social media …
Albright-Knox’s #MuseumFromHome Strategy: Artwork Showdowns

By Joseph O'Neill

Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on social media …
4 Ways Museums Can Successfully Leverage Digital Content and Channels during Coronavirus (COVID-19)

By Brendan Ciecko

In the age of coronavirus (COVID-19), museums are facing unprecedented difficulties and uncertainty. In the past weeks, three-quarters of museums have shut down, starting with behemoths like the Metropolitan Museum of Art, Museum of Fine …
How Your Museum Can Use Social Media During COVID-19

By Josette Souza and Rachel Lee

With the current COVID-19 pandemic deeply affecting museums across the world, many museum professionals at big and small museums alike are wondering how they can still connect and communicate with their audiences, each other, and the …
The Akron Art Museum’s #MuseumFromHome Strategy: Collaborative Crosswords

By Joseph O'Neill

Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on social media …