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6 Data-Tested Approaches to Building New Audiences
It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial welfare. Even for museums that receive plenty of … -
What Can Data Teach Us About Museum Collections?
Author’s Note: When I initially wrote this blog post several months ago, it was to describe and celebrate an initiative that I spearheaded at the National Gallery of Art that made new use of museum collection data. The point of the … -
Curiosity About History is Growing Across Generations, a New Survey Finds
Conner Prairie, an AAM-accredited and Smithsonian Affiliate living history museum in Fishers, Indiana, is a unique historic place that inspires curiosity and fosters learning by providing engaging and individualized experiences for … -
Transforming Data into Stories with the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Forming a Cultural Alliance through the Annual Survey of Museum-Goers
Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future of individual museums, and for the entire field. … -
Financial Sustainability Is Everyone’s Responsibility
Prepared Remarks of Laura L. Lott President & CEO of the American Alliance of Museums Opening General Session of the 2019 Annual Meeting & MuseumExpo May 20, 2019 Good morning and welcome to the 2019 AAM Annual Meeting, the largest … -
Museums and AI: Is There a Ghost in the Machine?
What are the ethical implications of AI? What role do museums play in the global conversation about data privacy? How can bias impact AI systems? This post, one of three on the topic of artificial intelligence in museums, explores those … -
Safety First: How museums can embrace cyber-security opportunities and risks with open arms.
This article originally appeared in the May/June 2018 issue of Museum magazine. In late 2016, the ride-sharing service giant Uber suffered a data breach that potentially exposed the personal information of 57 million Uber users and … -
Becoming a Data Startup – Part III, Goals
Greetings to all you budding data startups! Thanks for checking out this next installment in our series. In this post, we’ll finally be getting some of the ways that we can build data learning cycles and goals that you and your team can … -
Becoming a Data Startup – Part 2
It’s time again for our next installment of Becoming a Data Startup! For those of you who read along in our last post, you learned some simple tips and tricks for formatting your data that I promised would make things easier for analysis …
Data
Upcoming Events
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Demystifying Accreditation Webinar
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MuseumNext Forecast Summit
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Museum Wellness Summit
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Green Museums Summit
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Latest Stories from AAM
Unique Hosting Opportunity: The World’s Most Important Jesus-Era Artifacts
Category:
Industry Advertorial
A Story Hidden for Two Millennia A limestone box, unearthed in Jerusalem in the …
Social Experiences and Museums, Part Two: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …
Supporting JANM and Unlocking the Future
It is a truth universally acknowledged that it is easier to raise capital for …