Posts
Marketing & Public Relations
Museums and Responding in Times of Crisis
In recent years, museums have responded to a range of current events—from war and national movements to climate change and gun violence—in many ways, from statements to public programming …
Advancing DEAI in a Polarized World
Recently, we hosted a webinar with museum leaders on values-based communications for diversity, equity, accessibility, and inclusion (DEAI). While all attendees were eager to commit fully …
Museums and YouTube: You’ll never believe these 3 tips to improve your channel
When the pandemic forced museums to make a hard pivot to online content, the importance of reaching audiences beyond gallery walls became clearer than ever. As The Historic New Orleans …
What is Mastodon and Why Should You Care?
I joined Twitter in 2009, soon after the launch of CFM. That was the first social media account associated with AAM, and trying out this new realm was part of CFM’s work exploring emerging …
With Strategic Focus, TikTok Creates New Opportunities for Cultural Institutions to Inspire Critical Thinking and Constructive Dialogue
In September of 2021, TikTok surpassed one billion users, making it the fastest-growing social media app. The video-sharing platform allows users to post short-form videos, which are then …
How staff influencers can help museums make more content
By Maxwell Blowfield "Museums were the content platform of the 19 th century." So said former UK culture minister, Ed Vaizey on an episode of his podcast The Vaizey View earlier this …
Museum Store Sunday—Five Years and Going Strong!
Is your institution ready for Museum Store Sunday, taking place this year on November 28 (the Sunday after Thanksgiving)? 2021 marks the fifth anniversary of this worldwide museum retail …
New Marketing and Communications Resources
As social media becomes increasingly important to organizations more staff working on marketing and communications tasks, especially those who work for smaller museums that wear many hats, …
Inviting Engagement: Front-of-House Workers Become Online Content Creators
After announcing our free admission initiative in January 2020, MOCA’s lobby was a bustling hive of activity. Visitor engagement staff welcomed attendees by scanning their tickets and …
Running with Scissors (and a Mask!): COVID-19 Responses at Old Salem Museums & Gardens
Just as flexible buildings can withstand hurricane-force winds and earthquakes, flexible institutions can withstand monumental challenges like a global pandemic. Because of our four years …
Why Museum Store Sunday Matters More Than Ever This Year
Museum Store Sunday, the Museum Store Association’s (MSA) signature advocacy initiative, is fast approaching, happening this year on November 29 during the Thanksgiving holiday weekend. …
Pride Goes Virtual: #MuseumPrideParade & Your Online Community
Authors’ Note: Given the events of June and campaigns supporting #BlackLivesMatter, and conversations with many of you, we do not feel it is appropriate to flood the feeds with a …