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The Carnegie Museum of Natural History’s #MuseumFromHome Strategy: Funny TikToks
Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on social media … -
4 Ways Museums Can Successfully Leverage Digital Content and Channels during Coronavirus (COVID-19)
In the age of coronavirus (COVID-19), museums are facing unprecedented difficulties and uncertainty. In the past weeks, three-quarters of museums have shut down, starting with behemoths like the Metropolitan Museum of Art, Museum of Fine … -
TrendsWatch: Building Financial Resilience in a Time of Crisis
Here at the Alliance, we know that COVID-19 is inflicting severe damage on museums. Our sector is just beginning to assess the impact of closures, travel bans, cancellation of major events (including fundraisers), and the implementation of … -
The Akron Art Museum’s #MuseumFromHome Strategy: Collaborative Crosswords
Ever since the rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on social media … -
The National Gallery of Art’s #MuseumFromHome Strategy: Social Media Gallery Tours
Ever since last week’s rash of closures in response to the COVID-19 pandemic, museums have been working behind the scenes to set strategies for engaging the public through remote alternatives. Within days, two hashtags emerged on … -
Social Media Can Transform Your Museum: An interview with Lanae Spruce
I’ll never forget the moment I began to understand the true power of social media. It was 2015 and I was working for a popular online feminist magazine. My job involved reading every one of the hundreds of Facebook comments that would pour … -
Museum Pricing for Affordability and Profit
What does it cost to buy an airline ticket, book a rideshare service, or make a hotel reservation? Nowadays the answer to that question may vary minute-to-minute, as companies use data analysis and clever algorithms to calibrate their … -
The Best Museum #GivingTuesday Campaigns of 2019
GivingTuesday is a “global generosity movement” originally founded in 2012 by New York’s 92nd Street Y in partnership with the United Nations Foundation. Every year, the Tuesday after Thanksgiving is designated as a day of … -
Take a Look Around: A customer journey analysis of the museum store
Today’s successful museum operators are finding new ways to provide visitors with an active, interactive learning experience that recognizes personalized learning, social experiences, evolving technologies, and customer service. This … -
For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies
The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to the idea? How can I get my colleagues on board? …
Marketing & Public Relations
Upcoming Events
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Honoring African American History in America’s 250th
Event Date:Presented by: Southeastern Museums Conference -
Environmental Monitoring for Collections of All Sizes
Event Date:Presented by: C2C Care/FAIC -
Museum AI Summit
Event Date:Presented by: MuseumNext
Latest Stories from AAM
When Business Partners Become Advocates: Event Network at Museum Advocacy Day 2026
Category:
Advocacy
For over 15 years, Museums Advocacy Day has brought together museum professionals, …
Re-imagining Museums as Sites of Repair at AAM2026
Category:
Center for the Future of Museums Blog
How can museums use their significant assets: space, resources, art works, relationships, …
Digital Innovations in Collections Stewardship and Access at Jewish Museums
Category:
On-Demand Programs
This is a moderated discussion with two Jewish museum leaders who have used digital tools …