MAP Assessment Types
MAP offers four assessments. Decide which assessment type is right for you by reviewing the assessment types below.
Aspects common to all assessments:
- Grounded in the Core Standards
- Include organizational values as they relate to the assessment focus
- Help museums look at both functional and strategic aspects of their operations
- View modules with narrated presentations, and access digital resources and required activities
- Require an internal MAP team to lead the museum and be responsible for the bulk of the Workbook completion, activities, site visit planning, and action plans
MAP also offered a special Follow Up Visit Opportunity for museums who have completed a MAP in the last five years with their original Peer Reviewer. Due to the lack of IMLS funding, this program is currently on hold. Contact MAP staff at map@aam-us.org if you have any questions about Follow Up Visits.
MAP Assessments
The strategic and holistic Organizational Assessment helps a museum:
- look at its operations from the perspective of how well activities, resources, and mission align with each other, and with professional ethics, practices, and standards.
- have a solid foundation to build on for long-term health and impact, by placing significant emphasis on thinking, acting, and planning strategically.
- assess its organizational alignment, capacity; leadership and organizational structure; risk management; and organizational culture.
- define key areas of operations or functions that need to be strengthened.
New in 2025: We now offer a Governance supplement to the MAP Full Suite Organizational Assessment, available as an add-on. This is an addition to the Workbook containing more self-assessment questions and activities focused on governance for museums who want to do a slightly deeper dive on their board structure and function to maximize efficiency and strengthen board-staff relationships.
Learn more about the Organizational Assessment.
The Collections Stewardship Assessment helps a museum’s governing authority and staff focus on issues related to collections management. It helps a museum:
- focus on practical, ethical, and strategic collections issues and activities related to the care and management of collections per professional practices and standards.
- look at the collections within the context of the museum’s total operations, plans, and resource allocation.
- increase knowledge, recognize and mitigate risk, take action, prioritize long-term collections stewardship issues.
- gain physical and intellectual control of the collections.
- write collections polices and plans.
Learn more about the Collections Stewardship Assessment.
The Education & Interpretation Assessment evaluates how well a museum is carrying out its educational role and mission. It helps a museum:
- meet core standards for education and interpretation.
- look at the museum’s current content delivery vehicles, such as its exhibitions, tours, and programs, and considers them in context with the museum’s community, audiences, and other aspects of operations.
- be responsive, relevant, and trusted source of learning and educational partner in its larger education ecosystem.
- looks at its educational content creation and delivery from the perspective of organizational values.
Learn more about the Education & Interpretation Assessment.
The Community & Audience Engagement Assessment looks at what roles the museum plays in its community, and vice versa. It helps a museum:
- focus on its awareness and understanding of, and relationship with, its various communities and audiences; and their perception of, and experience with, the museum.
- gather better input from constituents, and develop a more nuanced view about the community’s and audiences’ demographics and needs.
- respond to the changing nature of its audiences by incorporating these findings into planning and operational decisions.
- look at its culture and actions when it comes to organizational values—all of which impact its long-term financial sustainability.
Learn more about the Community & Audience Engagement Assessment.
Interested in MAP? This 11-minute recorded presentation, “The Insider’s Guide to MAP”, covers all the details about eligibility requirements, program cost, and the key components of the MAP process. Note: this recording was made before the elimination of IMLS funding that fully subsidized participation, so it states that MAP is no-cost. Please reference the fee structure on the home page or the costs page for the 2026 pricing.