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Leisure-Time Shifts in a (Mostly) Post-Pandemic World: A 2023 Annual Survey of Museum-Goers Data Story

There have been a lot of changes in how people live their lives over the past five years, largely (but not exclusively) due to the COVID-19 pandemic. While some of these shifts may benefit …

Museum Visitation—Frequency vs. Incidence Gaps: A 2023 Annual Survey of Museum-Goers Data Story

When we plot out certain demographic characteristics, we find that who visits museums frequently (and the gaps we discover) can be very different than who visits museums at all (the …

Museum Visitation: A 2023 Annual Survey of Museum-Goers Data Story

It's been 3.5 years since the COVID-19 pandemic devastated museum visitation. For some museums, visitation is back to normal. For others, well,…

The Future of the Museum Store

This post was originally published in 2014 and is republished with updates. Read more about how to get involved in Museum Store Sunday taking place November 26, 2023! I had the pleasure of …

Measuring the Social Impact of Museums

At this pivotal time in history, advocating for museums, their staff, and their collections is more important than ever. To do that successfully, though, we need to be able to demonstrate …

Museum specimens could help fight the next pandemic – why preserving collections is crucial to future scientific discoveries

This paper outlines how existing loopholes in U.S. federal data policies, backward data priorities by scientific journals and a culture of data ownership have made it too easy for …

Essential Evaluators: What’s in Your Soup?

Essential Evaluators seeks to gather evaluators in a common space to dialogue, reflect, and support each other in a world upended by COVID-19 and the Black Lives Matter protest movement. …

6 Data-Tested Approaches to Building New Audiences

It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial …

What Can Data Teach Us About Museum Collections?

Author’s Note: When I initially wrote this blog post several months ago, it was to describe and celebrate an initiative that I spearheaded at the National Gallery of Art that made new …

Curiosity About History is Growing Across Generations, a New Survey Finds

Conner Prairie, an AAM-accredited and Smithsonian Affiliate living history museum in Fishers, Indiana, is a unique historic place that inspires curiosity and fosters learning by providing …

Transforming Data into Stories with the Annual Survey of Museum-Goers

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …

Forming a Cultural Alliance through the Annual Survey of Museum-Goers

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …
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2024 Museum Board Leadership: A National Report

Category: Research and Reports
Museum Board Leadership 2024: A National Report, conducted by AAM and Slover Linett at NORC with support from Northern Trust, serves as the second iteration of Museum Board Leadership 2017. …

Annual Report Template

Category: Governance & Support Organizations
An annual report is more than just a document; it’s a powerful engagement tool. It serves as a window into the museum’s soul, offering a transparent view of financial vitality, program …

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