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Measuring the Social Impact of Museums

At this pivotal time in history, advocating for museums, their staff, and their collections is more important than ever. To do that successfully, though, we need to be able to demonstrate …

Museum specimens could help fight the next pandemic – why preserving collections is crucial to future scientific discoveries

This paper outlines how existing loopholes in U.S. federal data policies, backward data priorities by scientific journals and a culture of data ownership have made it too easy for …

Essential Evaluators: What’s in Your Soup?

Essential Evaluators seeks to gather evaluators in a common space to dialogue, reflect, and support each other in a world upended by COVID-19 and the Black Lives Matter protest movement. …

6 Data-Tested Approaches to Building New Audiences

It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial …

What Can Data Teach Us About Museum Collections?

Author’s Note: When I initially wrote this blog post several months ago, it was to describe and celebrate an initiative that I spearheaded at the National Gallery of Art that made new …

Curiosity About History is Growing Across Generations, a New Survey Finds

Conner Prairie, an AAM-accredited and Smithsonian Affiliate living history museum in Fishers, Indiana, is a unique historic place that inspires curiosity and fosters learning by providing …

Transforming Data into Stories with the Annual Survey of Museum-Goers

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …

Forming a Cultural Alliance through the Annual Survey of Museum-Goers

Who visits our museums? What are their motivations, and what do they expect from the experience? Alternatively, who is not visiting, and why not? These are critical questions for the future …

Financial Sustainability Is Everyone’s Responsibility

Prepared Remarks of Laura L. Lott President & CEO of the American Alliance of Museums Opening General Session of the 2019 Annual Meeting & MuseumExpo May 20, 2019 Good morning and …

Perceptions Matter – How Welcoming Are Cultural Organizations? (DATA)

Not everybody feels that cultural organizations are "places for people like me." It probably won't surprise you: Despite hard work within the sector to shed perceptions that museums and …

Museums and AI: Is There a Ghost in the Machine?

What are the ethical implications of AI? What role do museums play in the global conversation about data privacy? How can bias impact AI systems? This post, one of three on the topic of …

Pinning Art: The Data and Stories behind Pinterest Traffic to the Online Collection

Two members of the Museum's Digital Department take a deep dive into user behavior for visitors who engage with The Met's online collection through…
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Integrating Civic Learning Across Museum Education

Category: On-Demand Programs: Education and Interpretation
For years, museums have wondered how to be more relevant and to embrace our identities as civic institutions. At a time when multiple pandemics and crises of governance face the country and …

CARE-apy: Psychological Science and the Visitor Experience

Category: On-Demand Programs: Audience Research & Evaluation
When visitors leave a museum, in what ways are they different than when they walked in? What intellectual connections did visitors make with the ideas and artifacts with which they …

Changing Expectations, Changing Experiences: Cultural Audiences in the Post‐pandemic World

Category: On-Demand Programs: Engaging Audiences
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Audience attitudes towards culture—including basic assumptions about what constitutes a cultural …

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