Data

6 Data-Tested Approaches to Building New Audiences

It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial …

What Can Data Teach Us About Museum Collections?

Diana Greenwald

Curiosity About History is Growing Across Generations, a New Survey Finds

Norman Burns

Transforming Data into Stories with the Annual Survey of Museum-Goers

Lindy Hoyer

Forming a Cultural Alliance through the Annual Survey of Museum-Goers

Megan Wood & Cindy Foley

Financial Sustainability Is Everyone’s Responsibility

Laura Lott

Perceptions Matter – How Welcoming Are Cultural Organizations? (DATA)

Colleen Dilenschneider, Colleen Dilenschneider

Museums and AI: Is There a Ghost in the Machine?

Seema Rao

Pinning Art: The Data and Stories behind Pinterest Traffic to the Online Collection

Elena Villaespesa, Digital Analyst; and Jennie Choi, General Manager of Collection Information, Digital Department, The Metropolitan Museum of Art, i.e. The Met Museum

Safety First: How museums can embrace cyber-security opportunities and risks with open arms.

Wendy Pryor

Becoming a Data Startup – Part III, Goals

Robert Stein

Becoming a Data Startup – Part 2

Robert Stein

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Latest Stories from AAM

Urge Congress to Support Emergency Funding for Museums Impacted by COVID-19

American Alliance of Museums

Advocacy Alert

Support Field-Wide Advocacy for Museum Relief: The current crisis is taking a distressing financial toll on cultural organizations, and AAM is no different. In these challenging times, we …

Alliance Announces Latest Accreditation Awards – 8 Museums Receive This High Honor

American Alliance of Museums

Press Release

For Immediate Release Arlington, VA – The American Alliance of Museums (AAM), the only organization representing the entire scope of the museum community, today announced two new museum …

Advocacy is (Always) Essential

Allison Titman

Advocacy

Do you have five minutes to take a small action that could make a big impact? I know, it sounds like a cheap sales pitch, and if you work in a small museum, your answer may be no. Whether …