On-Demand Programs: Engaging Audiences

AAM’s audience engagement programs cover topics including empowering others, becoming an essential part of your community, knowing your audience, and aligning your museum from within on community engagement.

On-demand programs are free to Individual, Ally, Industry, Tier 2, and Tier 3 Members. Be sure to log in to your membership account to access these programs.

Building Connected Communities Museums as Bridges Across Divides

By American Alliance of Museums

This recording is from the Future of Museums Summit held November 1-2, 2023. This presentation delves into the intricate relationship between values, bridging and engaging audiences across a range of diverse backgrounds and perspectives, …
The Who, What, and Why of Storytelling in Museums

By Adina Langer, Gina J. Wouters, and Colleen Higginbotham

Watch this conversation between Adina Langer, Gina J. Wouters, and Colleen Higginbotham as they discuss how to make museum storytelling as engaging a…
It’s Nothing Personal The Power of Building Relationships beyond the Transactional

By American Alliance of Museums

Transactional thinking runs deep in the nonprofit sector and negatively impacts the value we provide and receive from constituents. Learn how the Toledo Zoo replaced transactional thinking with a more profound appreciation for the …
Join the Conversation: Creative Aging and the Future of Museums

By American Alliance of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. How can museums embrace the ‘Aging Revolution’ with purpose and intentionality? Learn from four museums that are developing programs for older adults with …
Changing Expectations, Changing Experiences: Cultural Audiences in the Post‐pandemic World

By American Alliance of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Audience attitudes towards culture—including basic assumptions about what constitutes a cultural experience; the evolution in cultural spaces, programs, …
Three Models for Bridging Wellness and Museums

By American Alliance of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Museums are bridging into and out of health and wellness spaces. Gain a theoretical base, practical framework, and tools, while exploring three models of …
Engagement Strategies During Times of Low (or no) Attendance

By American Alliance of Museums

This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. This session looks at how museums can engage with their audience during times of low, no, or altered (e.g. outdoor only) attendance. We will focus on three …
Taking Out the Guesswork: Using Research to Build Arts Audiences

By American Alliance of Museums

Watch this recorded webinar based on Taking Out the Guesswork, a publication of the Wallace Foundation. Learn about ways to use research and data to support audience-building i…
Road to Results: Engage the Audience

By American Alliance of Museums

This recorded webinar explores the final two practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Building In Learning, Preparing fo…
Road to Results: Know Your Audience

By American Alliance of Museums

Delivered March 11, 2015, this webinar explores four of the nine practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences (Recognizing When Change Is …