First Steps for Engaging New Audiences
Category:
Museum Magazine
In the Wallace Foundation report The Road to Results: Effective Practices for Building Arts Audiences, (2014, The Wallace Foundation), Bob Harlow identifies and examines nine practices of …
Engaging with a “Director of Audience Engagement”
Category:
Center for the Future Of Museums Blog
Earlier this month I blogged about Museum Jobs that Didn’t Exist in 2003, and what they tell us about the evolution of our field. Evidently the essay hit a nerve, as it quickly became one …
Road to Results: Engage the Audience
Category:
On-Demand Programs
This recorded webinar explores the final two practices for audience building detailed in The Wallace Foundation report, Road to Results: Effective Practices for Building Arts Audiences …
Audience Engagement & Visitor Experience
Jump to: All Audience Engagement & Visitor Experience Resources Join the Audience Research Community Building Audiences Book Titles New Museum Junction Community for Audience Research! …
How to Use Storytelling to Build and Engage Audiences
Category:
Alliance Blog
As far as museums go, the National Geographic Museum is unlike any other. With access to over 130 years’ worth of photos, footage, data, and archival materials—plus a built-in …
Finding Community: Engaging Diverse Audiences in a Historic House
Category:
Center for the Future Of Museums Blog
In April, 2007, a small but influential group of historic house professionals, association and foundation staff gathered at Kykuit, the historic Rockefeller Estate in Pocantico Hills, NY, …
Simple Ways Museums Can Use Content Marketing to Engage Their Audiences (and Attract New Ones)
Category:
Alliance Blog
Most foodies are familiar with the concept of Michelin starred restaurants. If you’re not, The Michelin Guide is revered by food-centric travelers and ambitious chefs stake their entire …
Serving Broader Audiences, Museums Engage Communities with Public Space
Category:
Alliance Blog
Many of today’s museum leaders recognize a need to engage more closely with the public, and a related desire to make their facilities and programs more flexible and valuable. In order to …
60 Ideas in 60 Minutes: Sizzling Ideas in Audience Engagement and Inclusion
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. Watch this recording from the Public Relations and Marketing (PRAM) Professional Network, Visitor …
6 Data-Tested Approaches to Building New Audiences
Category:
Alliance Blog
It’s safe to say that most museums would like new visitors. Visitors actualize museums’ missions, give them vibrancy as places of insight and connection, and contribute to their financial …
Engaging and Empowering New Immigrants through Art
Category:
Center for the Future Of Museums Blog
AAM’s recently released forecasting report Demographic Transformation and the Future of Museums highlights the gap between current museum audiences and the majority minority future of …
Building Audience with Intentionality
Category:
Museum Magazine
This article originally appeared in the November/December 2020 issue of Museum magazine, a benefit of AAM membership. Audio: Listen to an audio recording of this article. The Virginia …