Posts
Building Audiences
Finding New Audiences in Small Markets
While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a …
Museums and YouTube: You’ll never believe these 3 tips to improve your channel
When the pandemic forced museums to make a hard pivot to online content, the importance of reaching audiences beyond gallery walls became clearer than ever. As The Historic New Orleans …
Our Opportunity for Change
Using media and technology in exhibition design leads to wider and deeper audience …
Get Your Geek On! How Museums Can Host Mission-Driven Community Conventions
Did you know that a freight elevator can just barely fit a life-size Tyrannosaurus rex puppet? We happened to learn this while getting ready for the Geek Con, an annual event held by the …
5 Ways Museums Can Engage Generation Z
Technically speaking, Generation Z refers to those of us born between the late 1990s and early 2010s, but the term comes with a lot of extra ideas and stereotypes. Some call us “Generation …
Measuring Social Impact for Strategic Change
Compared to economic and educational impact, social impact is elusive and challenging to measure. The Measurement of Museum Social Impact (MOMSI) project is working to create a valid …
The Path to Financial Recovery and Resilience: An #AAM2022 Keynote by Michael Bobbitt
Michael Bobbitt, Executive Director of Mass Cultural Council, opened the Financial Wellness focus area of the 2022 AAM Annual Meeting & MuseumExpo with his keynote, “The Path to …
With Strategic Focus, TikTok Creates New Opportunities for Cultural Institutions to Inspire Critical Thinking and Constructive Dialogue
In September of 2021, TikTok surpassed one billion users, making it the fastest-growing social media app. The video-sharing platform allows users to post short-form videos, which are then …