Seizing the Moment: How Museum Outreach and Programming Can Champion Overlooked Communities
Sometimes, instead of waiting for an invitation, overlooked communities will come knocking at your door. If so, is your museum ready to be fearless, seize the moment, collaborate, share narratives, and maybe even have some fun? One such …
Out of Sight: How Museums Can Harness the Blind Perspective to Enrich Visitor Experiences
Do blind people enjoy visiting museums? Yes and no. Cheryl Fogle-Hatch and Don Winiecki captured this complicated reality in 2020, when they conducted a survey of blind adults discussing their feelings about museums. Here were a few of the …
Finding New Audiences in Small Markets
While most major museums are based in urban centers or tourist hubs, those located in more rural areas face a unique challenge to expand their reach. Without a large local population or a steady flow of out-of-towners, how can isolated …
Museums and YouTube: You’ll never believe these 3 tips to improve your channel
When the pandemic forced museums to make a hard pivot to online content, the importance of reaching audiences beyond gallery walls became clearer than ever. As The Historic New Orleans Collection’s first in-house media producer, figuring …
Our Opportunity for Change
Using media and technology in exhibition design leads to wider and deeper audience …
Get Your Geek On! How Museums Can Host Mission-Driven Community Conventions
Did you know that a freight elevator can just barely fit a life-size Tyrannosaurus rex puppet? We happened to learn this while getting ready for the Geek Con, an annual event held by the Evansville Museum of Arts, History & Science in …
5 Ways Museums Can Engage Generation Z
Technically speaking, Generation Z refers to those of us born between the late 1990s and early 2010s, but the term comes with a lot of extra ideas and stereotypes. Some call us “Generation Disaster,” some define us as “not old enough to …
Measuring Social Impact for Strategic Change
Compared to economic and educational impact, social impact is elusive and challenging to measure. The Measurement of Museum Social Impact (MOMSI) project is working to create a valid instrument museums can use to measure their own social …
The Path to Financial Recovery and Resilience: An #AAM2022 Keynote by Michael Bobbitt
Michael Bobbitt, Executive Director of Mass Cultural Council, opened the Financial Wellness focus area of the 2022 AAM Annual Meeting & MuseumExpo with his keynote, “The Path to Financial Recovery and Resilience,” followed …
With Strategic Focus, TikTok Creates New Opportunities for Cultural Institutions to Inspire Critical Thinking and Constructive Dialogue
In September of 2021, TikTok surpassed one billion users, making it the fastest-growing social media app. The video-sharing platform allows users to post short-form videos, which are then shared around the world by an algorithm that …
