Towards a New Mainstream?
Category:
Center for the Future Of Museums Blog
Museums & Society 2034, this figure always makes museum folk sit up and take notice. Changing composition of America (U.S. Census Bureau/Reach Advisors) It dramatizes the growing …
Build Your Audience Through Strategic Organizational Alignment
Category:
Building Audiences
Internationally renowned for his expertise in arts management, Michael Kaiser discusses the importance of organizational alignment around audience-building initiatives. Kaiser uses examples …
Magic Bus: Museum Programs for School Audiences: The Basics
Category:
Museum Magazine
This article originally appeared in the January/February 2011 edition of Museum magazine. There are many kinds of museums and most offer programs for schools. For some museums, these …
Strategies for Engaging and Representing Latinos in Museums
Category:
Research and Reports
The Latino Network of the American Alliance of Museums has released Strategies for Engaging and Representing Latinos in Museums, a new in-depth resource which provides background …
For the Love of Front-End Research: How to make new ideas audience-centered using visitor studies
Category:
Alliance Blog
The “Eureka!” moment when you come up with a fabulous idea to implement at your museum is a great one, but it is also sometimes accompanied by trepidation: What if visitors don’t respond to …
Serving Those Who Served: Engaging Veterans at Museums
Category:
Museum Magazine
This article originally appeared in the July/August 2017 issue of Museum magazine. Museums are uniquely suited to build confidence, comfort, and community for veterans. Approximately 21.5 …
5 Ways Museums Can Engage Generation Z
Category:
Alliance Blog
Technically speaking, Generation Z refers to those of us born between the late 1990s and early 2010s, but the term comes with a lot of extra ideas and stereotypes. Some call us “Generation …
Tools for Recruitment and Engagement in Museum Studies
Can you imagine three years after you have earned your degree and in search of the perfect job, you discover that you were the “first” of your race to matriculate through your major? …
Small Museums Modeling Excellence: Building Diverse Audiences
Category:
Center for the Future Of Museums Blog
Continuing to build on the AAM forecasting report Demographic Transformation and the Future of Museums, this week’s guest post is contributed by Elizabeth Stewart, director of the …
All In The Family: It’s win-win when museums engage homeschoolers.
Category:
Museum Magazine
This article originally appeared in the July/August 2013 edition of Museum magazine. It’s 9:30 on a Tuesday morning, and already the museum shop of 19th-century author Washington …
Speaking the Audience’s Language: A Q&A with James Heaton
Category:
Alliance Blog
At some point in the pandemic, I was working on a project, and I needed a museum-based definition of a term relating to audience development and museum work. I started by flipping through a …
Engagement Strategies During Times of Low (or no) Attendance
Category:
On-Demand Programs: Engaging Audiences
This is a recorded session from the 2020 AAM Virtual Annual Meeting and MuseumExpo. This session looks at how museums can engage with their audience during times of low, no, or altered …