Educating the public on COVID-19
Museums are the most trusted source of information in America, rated higher than local papers, nonprofit researchers, the US government, or academic researchers. Museums can take advantage of this high level of public trust to provide education on COVID-19 and fight misinformation about its spread.
By empowering the public with the information they need to lower their risk of contracting or spreading disease, museums can help sustain healthy communities, maintain calm, and reduce the chances for an increase in discrimination or xenophobia often created by global diseases. See the links below for examples of how museums have used their educational tools to inform the public about outbreaks like coronavirus.
While your staff and visitors may already be receiving information on COVID-19 regularly, it is better to repeat facts and preventative measures than remain quiet. Promote the practice of everyday common-sense preventative actions, such as washing your hands and not touching your face, to your audiences. Share CDC resources for further preventative measures.
Review and prepare your museum’s emergency communications plan should an outbreak of COVID-19 impact your community or museum. Consider all aspects of such plans, including staffing, communications outlets and strategies, procedures for approving information, and the availability of communications resources off-site to disseminate information (social media, website, email, text messaging, voicemail, etc.).