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The Visitor is for Keeps: Engaging Audiences with the Nurturing Model
Does admission pricing limit access to museums? At the Harvard Art Museums, we stress-tested this question by launching free admission in 2023. The beautiful entrance piazza transformed into the bustling town square it was conceived to be. … -
Peering into Percentages: A Q&A with Susie Wilkening
Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is a person behind that figure, working hard to … -
Extending the Invitation: Strategies for Welcoming Visitors and Reducing Barriers to Access
In the aftermath of the pandemic and amidst ongoing calls for museums to become more inclusive and attuned to community needs, many institutions are still seeking ways to recover from faltering attendance and expand the reach of their … -
Belonging: Co-creating welcoming and equitable museums
“Can you describe a time you felt unwelcome or like you didn’t belong in a museum?” This question was posed during a recent conference call for the Facing Change Senior Diversity Fellows. As I listened to my distinguished colleagues … -
Sofa So Good: A word on behalf of older folks
I don’t know about you, but a career in museums has made it very difficult for me to be a satisfied museum visitor. I find that I am always peering into “how the sausage is made,” as it were, noticing how the front-of-house staff interact … -
A Museum ‘Dating’ App Helps Visitors Fall in Love with Art
As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to engage the public with our newly installed galleries. … -
How Mia’s new strategy uses data to create personalized visitor experiences
Clare Regan is the Audience Insight Analyst at the Minneapolis Institute of Art (Mia). This is the second article in a series we are presenting on how Mia has expanded its audience. Last month, the Minneapolis Institute of Art (Mia) talked …
Tag: visitor experience
Upcoming Events
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Planning and Budgeting for Fundraising Success – OMA Webinar
Event Date:Presented by: Ohio Museums Association -
AASLH History Hour: Civic Practice
Event Date:Presented by: American Association for State and Local History (AASLH) -
What It’s Like to Participate in Museums Advocacy Day
Event Date:Presented by: American Alliance of Museums -
From Idea to Acceptance: How to Submit a Winning Annual Meeting Session Proposal
Event Date:Presented by: American Alliance of Museums
Latest Stories from AAM
How to respond to new threats to nonprofits
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Center for the Future of Museums Blog
Last week, I learned that the IRS is planning to propose regulations that would give it …
Take Action to Protect the Independence of the Smithsonian Institution and America’s Museums
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Advocacy Alert
Advocacy Alert – July 20, 2026 AAM statement on the independence of the Smithsonian …
AAM Statement on the Independence of the Smithsonian and America’s Museums
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Press Release
The American Alliance of Museums condemns the Administration’s continued attacks on the …