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The Visitor is for Keeps: Engaging Audiences with the Nurturing Model
Does admission pricing limit access to museums? At the Harvard Art Museums, we stress-tested this question by launching free admission in 2023. The beautiful entrance piazza transformed into the bustling town square it was conceived to be. … -
Peering into Percentages: A Q&A with Susie Wilkening
Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is a person behind that figure, working hard to … -
Extending the Invitation: Strategies for Welcoming Visitors and Reducing Barriers to Access
In the aftermath of the pandemic and amidst ongoing calls for museums to become more inclusive and attuned to community needs, many institutions are still seeking ways to recover from faltering attendance and expand the reach of their … -
Belonging: Co-creating welcoming and equitable museums
“Can you describe a time you felt unwelcome or like you didn’t belong in a museum?” This question was posed during a recent conference call for the Facing Change Senior Diversity Fellows. As I listened to my distinguished colleagues … -
Sofa So Good: A word on behalf of older folks
I don’t know about you, but a career in museums has made it very difficult for me to be a satisfied museum visitor. I find that I am always peering into “how the sausage is made,” as it were, noticing how the front-of-house staff interact … -
A Museum ‘Dating’ App Helps Visitors Fall in Love with Art
As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to engage the public with our newly installed galleries. … -
How Mia’s new strategy uses data to create personalized visitor experiences
Clare Regan is the Audience Insight Analyst at the Minneapolis Institute of Art (Mia). This is the second article in a series we are presenting on how Mia has expanded its audience. Last month, the Minneapolis Institute of Art (Mia) talked …
Tag: visitor experience
Upcoming Events
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What It’s Like to Participate in Museums Advocacy Day
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From Idea to Acceptance: How to Submit a Winning Annual Meeting Session Proposal
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Climate Change Education Virtual Summit
Event Date:Presented by: American Public Gardens Association & the United States Botanic Garden
Latest Stories from AAM
August Advocacy Alert: Save the Date Museums Advocacy Day 2027, Take Action, Appropriations, and more
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Advocacy Alert
Advocacy Alert – July 31, 2026 In this Alliance Advocacy Alert: Webinar: What It’s Like …
AAM Announces Latest Accreditation Awards: 17 Museums Achieve This Distinction
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Press Release
For Immediate Release Arlington, VA – The American Alliance of Museums (AAM), the only …
AI Futures: The Cost of Doing Nothing
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Center for the Future of Museums Blog
This is the third entry in CFM’s summer series on the perils and promise of artificial …