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Peering into Percentages: A Q&A with Susie Wilkening
Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is a person behind that figure, working hard to … -
Extending the Invitation: Strategies for Welcoming Visitors and Reducing Barriers to Access
In the aftermath of the pandemic and amidst ongoing calls for museums to become more inclusive and attuned to community needs, many institutions are still seeking ways to recover from faltering attendance and expand the reach of their … -
Belonging: Co-creating welcoming and equitable museums
“Can you describe a time you felt unwelcome or like you didn’t belong in a museum?” This question was posed during a recent conference call for the Facing Change Senior Diversity Fellows. As I listened to my distinguished colleagues … -
Sofa So Good: A word on behalf of older folks
I don’t know about you, but a career in museums has made it very difficult for me to be a satisfied museum visitor. I find that I am always peering into “how the sausage is made,” as it were, noticing how the front-of-house staff interact … -
A Museum ‘Dating’ App Helps Visitors Fall in Love with Art
As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to engage the public with our newly installed galleries. … -
How Mia’s new strategy uses data to create personalized visitor experiences
Clare Regan is the Audience Insight Analyst at the Minneapolis Institute of Art (Mia). This is the second article in a series we are presenting on how Mia has expanded its audience. Last month, the Minneapolis Institute of Art (Mia) talked …
Tag: visitor experience
Upcoming Events
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Confessions from the Security Vault
Event Date:Presented by: Southeastern Museums Conference -
From Fragmentation to Alignment: Project Management in Museums
Event Date:Presented by: American Alliance of Museums -
CEO Chat: Censorship
Event Date:Presented by: American Alliance of Museums -
Planning and Budgeting for Fundraising Success – OMA Webinar
Event Date:Presented by: Ohio Museums Association
Latest Stories from AAM
July Advocacy Alert: Take Action on the Proposed Rule on Federal Grants, Invite Congress Next Month, and Upcoming Webinar
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Advocacy Alert
Advocacy Alert – July 1, 2026 In this Alliance Advocacy Alert: Take Action: Voice Your …
The Awe Advantage
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On-Demand Programs
Watch this online workshop about the science and emotion of awe. Led by postdoctoral …
Charting a New Course for Education: Museum Edition KnowledgeWorks
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On-Demand Programs
As education systems face unprecedented disruption, from climate challenges, AI …