visitor experience – American Alliance of Museums

Peering into Percentages: A Q&A with Susie Wilkening

By Adam Rozan

Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is a person behind that figure, working hard to …
Extending the Invitation: Strategies for Welcoming Visitors and Reducing Barriers to Access

By Raphaela Platow

In the aftermath of the pandemic and amidst ongoing calls for museums to become more inclusive and attuned to community needs, many institutions are still seeking ways to recover from faltering attendance and expand the reach of their …
Belonging: Co-creating welcoming and equitable museums

By Sandra Bonnici

“Can you describe a time you felt unwelcome or like you didn’t belong in a museum?” This question was posed during a recent conference call for the Facing Change Senior Diversity Fellows. As I listened to my distinguished colleagues …
Sofa So Good: A word on behalf of older folks

By Bill Tramposch

I don’t know about you, but a career in museums has made it very difficult for me to be a satisfied museum visitor. I find that I am always peering into “how the sausage is made,” as it were, noticing how the front-of-house staff interact …
A Museum ‘Dating’ App Helps Visitors Fall in Love with Art

By Julia Forbes and Ivey Rucket

As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to engage the public with our newly installed galleries. …
How Mia’s new strategy uses data to create personalized visitor experiences

By Clare Regan

Clare Regan is the Audience Insight Analyst at the Minneapolis Institute of Art (Mia). This is the second article in a series we are presenting on how Mia has expanded its audience. Last month, the Minneapolis Institute of Art (Mia) talked …

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Trust and Community Responsibility, Part One: A 2025 Annual Survey of Museum-Goers Data Story

This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …

January Advocacy Alert: Last Chance to Register for Museums Advocacy Day, NEA and NEH Funding Bill Approaches the Finish Line, and more

Advocacy Alert – January 9, 2026 In this Alliance Advocacy Alert: Last Chance to …

Welcome to TrendsWatch: Questioning Assumptions

Museum Magazine

“The problem with assumptions is that we believe they are the truth.” — Miguel Angel …

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