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Peering into Percentages: A Q&A with Susie Wilkening
Spend enough time reading or talking about museums, and you will inevitably come across statistics that convey the vibrancy or challenges of our field. For every percentage point, there is a person behind that figure, working hard to … -
Extending the Invitation: Strategies for Welcoming Visitors and Reducing Barriers to Access
In the aftermath of the pandemic and amidst ongoing calls for museums to become more inclusive and attuned to community needs, many institutions are still seeking ways to recover from faltering attendance and expand the reach of their … -
Belonging: Co-creating welcoming and equitable museums
“Can you describe a time you felt unwelcome or like you didn’t belong in a museum?” This question was posed during a recent conference call for the Facing Change Senior Diversity Fellows. As I listened to my distinguished colleagues … -
Sofa So Good: A word on behalf of older folks
I don’t know about you, but a career in museums has made it very difficult for me to be a satisfied museum visitor. I find that I am always peering into “how the sausage is made,” as it were, noticing how the front-of-house staff interact … -
A Museum ‘Dating’ App Helps Visitors Fall in Love with Art
As the High Museum of Art prepared to completely reinstall its collection in the fall of 2018, we began talking about how we could use mobile technologies in new and innovative ways to engage the public with our newly installed galleries. … -
How Mia’s new strategy uses data to create personalized visitor experiences
Clare Regan is the Audience Insight Analyst at the Minneapolis Institute of Art (Mia). This is the second article in a series we are presenting on how Mia has expanded its audience. Last month, the Minneapolis Institute of Art (Mia) talked …
Tag: visitor experience
Upcoming Events
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Equitable Approaches to Museum-Community Collaborations
Event Date:Presented by: Southeastern Museums Conference -
Data for Sustaining Hope in Uncertain Times
Event Date:Presented by: American Alliance of Museums and Wilkening Consulting -
Developing Cohesive Teams
Event Date:Presented by: Ohio Museums Association -
Museums & Social Media Summit
Event Date:Presented by: MuseumNext
Latest Stories from AAM
AAM Statement on the Theft of the Oakland Museum of California’s Collection
Category:
Press Release
For Immediate Release We were deeply saddened to learn of the theft of approximately …
Unique Hosting Opportunity: The World’s Most Important Jesus-Era Artifacts
Category:
Industry Advertorial
A Story Hidden for Two Millennia A limestone box, unearthed in Jerusalem in the …
Social Experiences and Museums, Part Two: A 2025 Annual Survey of Museum-Goers Data Story
Category:
Alliance Blog
This visual Data Story is based on findings from the 2025 Annual Survey of Museum-Goers, …